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Retail Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Retail Marketing Manager to join our team at Beach House Group. As a key member of our marketing team, you will be responsible for developing and executing retail marketing strategies to drive sales and growth for our brands.
Key Responsibilities:- Lead visual merchandising to execute brand vision and ensure merchandising is optimized for sales performance.
- Develop and execute retail marketing plans, including merchandising strategies, promotional activities, and new product launches.
- Manage external partnerships and programs, including Conscious Beauty, Bazaarvoice, Power Reviews, and Ingredient Compliance.
- Maintain a detailed product database, including vendor product numbers, pricing, and distribution information.
- Act as a key marketing partner to the Sales team, specialty retail partners, and key accounts.
- Develop and manage product sampling and co-op strategies and budget.
- Manage CAPEX and contribute to monthly budget and accruals, pricing, and merchandising.
- Oversee promotional feasibility framework to capture program performance and produce actionable learnings and optimization opportunities.
- Manage and negotiate digital activations, in-store placements, animations, and additional strategic support with each retailer.
- Manage all creative and merchandising requests/briefs to ensure timely development and optimal effectiveness of all marketing programs, visual merchandising, and collateral materials.
- Create and support retail educational and training assets (print, digital, video, livestream).
- Plan and build presentations for retailer Market Weeks and ongoing meetings, including new product innovations, brand strategies, and focuses, media, social, and PR strategies.
- 5+ years of retail sales or retail marketing experience.
- Experience in Sales, Trade Marketing, Shopper Marketing, Retail buying, or Category Management preferred.
- Experience calling on Ulta, Sephora, or Target a plus.
- Data-driven project management skills with the ability to manage multiple projects simultaneously.
- Experience with IRI or syndicated data analysis preferred.
Beach House Group is a disruptive force of innovation in the beauty and lifestyle space, delivering thoughtful products and bold strategies that intuit the needs of today's consumer. We are a brand incubator, cultivating a community approach where all voices are heard and where people can bring their whole selves to work.
We are an equal opportunity employer, committed to creating an inclusive environment for all employees. If you are a motivated and experienced Retail Marketing Manager looking for a new challenge, please submit your application.
