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Product Marketing Manager

4 weeks ago

Los Angeles, California, United States RANAVAT Full time
Retail Marketing Manager Job Description

RANAVAT, a leading Ayurvedic beauty brand, is seeking a highly motivated Retail Marketing Manager to support our global retail partners. As a key member of our marketing team, you will be responsible for building strong relationships with our retail partners and collaborating with our passionate team to drive brand awareness and sales.

Key Responsibilities:

  • Develop and implement retail marketing strategies to ensure local relevancy and cohesiveness with our brand DNA.
  • Act as the primary marketing contact for all global retail requests, providing exceptional customer service and support.
  • Lead monthly retailer marketing calls, creating agendas and recaps to ensure effective communication.
  • Partner with directors of Marketing and Digital to build paid media strategies with our retail partners.
  • Own marketing collateral for retail paid media campaigns, ensuring timely execution and high-quality results.
  • Spearhead the creation and presentation of retailer Market Week decks, adapting for each region.
  • Lead the pitching process for marketing exposure across all channels, driving brand awareness and sales.
  • Lead the planning and strategy of wholesale mega-events, ensuring successful execution and high-impact results.
  • Lead the retail launch strategy for new markets, owning the onboarding, planning, and execution of new account launches.
  • Partner with sales and VM on fixture briefs, ensuring effective in-store displays and promotions.
  • Lead the strategy for product review seedings of core and newness, driving brand awareness and sales.
  • Partner with Product Marketing on quarterly business recaps, reviewing a mix of business and product performance.
  • Own wholesale strategy for all new product launches, including in-store activity, cast member engagement, email exposure, and more.
  • Lead retailer PR seeding and events, ensuring effective brand exposure and awareness.
  • Partner with PR (in-house + external) to track and share wholesale press exposure with retailers.
  • Partner with influencers on retail-specific UGC asks, driving brand awareness and sales.
  • Partner with education to secure retailer training and masterclass opportunities, enhancing brand knowledge and expertise.
  • Gather and incorporate feedback and insights from the Field to drive brand awareness and optimize eventing (or event programs).
  • Liaise with field and lead bi-weekly TBs to ensure ongoing flow of communication between field and corporate.
  • Own all marketing presentations to field for new launches, ensuring effective communication and high-quality results.
  • Partner with field directors on store takeovers, brand partnerships, and on-off special events, driving brand awareness and sales.

Requirements:

  • 8+ years of retail marketing experience executing marketing campaigns with national beauty retailers for a personal care products brand (e.g. beauty, wellness, CPG), preferably with a d2c brand.
  • Strong understanding of the beauty industry, including trends, consumer behavior, and market dynamics.
  • Dynamic storyteller and communicator, able to effectively convey brand messaging and value proposition.
  • Experience managing specialty retailers internationally, with a proven track record of success.
  • Effective people management skills to lead, develop, and mentor direct report(s).
  • Ability to travel occasionally for retailer/company meetings, as needed.