Director of Product and Service Line Marketing

1 week ago


Chicago, Illinois, United States Aspen Dental Full time
Job Title: Director of Product and Service Line Marketing

Aspen Dental is seeking a highly motivated and experienced Director of Product and Service Line Marketing to lead the product and marketing strategy and execution for specific service lines. This role will be primarily focused on Aspen Dental's largest service line – tooth replacement.

Responsibilities:
  • Develop and execute comprehensive marketing strategies and plans to drive awareness, increase market share, and attract and retain customers.
  • Partner with teams across the organization to define overall product and service line priorities and deliver on business results.
  • Conduct market and competitor analysis to identify trends and understand what competitors are doing and why they are winning with consumers.
  • Monitor business performance and develop action plans to address opportunities and improve the customer funnel.
  • Build strong relationships with Aspen stakeholders across operations, clinical, and commercial to drive the business.
  • Improve effectiveness and the ROI of marketing investments through optimization in partnership with shared services.
  • Identify opportunities to innovate and differentiate our product offering, including new products, value-added services, product features, and experiences.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree is a plus.
  • Minimum 10 years of experience in brand management, marketing strategy, product marketing, or related roles, preferably within the dental or healthcare industry.
  • Proven track record of developing and executing successful product marketing strategies.
  • Experience developing and bringing a new product offering to market strategically and commercially.


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