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Product Marketing Director
2 months ago
About the Role:
We are seeking a highly skilled Product Marketing Director to lead the consumer marketing strategy for our P2P (peer-to-peer) payments portfolio. As a key member of our marketing team, you will be responsible for developing and executing global marketing plans that drive portfolio growth and deliver against our consumer segment KPIs.
Key Responsibilities:
- Develop marketing strategies that drive portfolio growth and deliver against our consumer segment KPIs through the full funnel, partnering closely with global marketing leads to create marketing plans that are locally relevant and aligned to business priorities.
- Define and monitor the critical metrics for measuring success of p2p marketing activities and own end-to-end reporting of marketing performance across channels and markets.
- Collaborate with Product/Design/Eng/Market Research to influence product roadmaps with the goal of increasing product adoption, differentiation, and customer growth.
- Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage.
- Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle, from product innovation through to marketing strategy.
- Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.
Requirements:
- 10-15 years experience in product marketing and go-to-market strategy.
- Strong executive presence – you know how to sell in an idea, clearly communicate key takeaways, and get your point of view or strategy across flawlessly - whether it's written, spoken, or in a PowerPoint slide.
- Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies.
- Team player who knows how to walk through walls and make friends along the way. You can lead a matrixed team from idea inception through to a successful finish.
- The ability to distill complex information into understandable, actionable, persuasive messages and strategies.
- Fast study. You learn quickly and can roll up your sleeves to problem solve and get it done.
- Creating a culture where Product Marketing is the voice of the customer and establishing that credibility with Product and Commercial teams.
- Strong leadership and ability to inspire the team and build a world class culture.
- Nice to have: Knowledge of the FinTech ecosystem and the key players within the market.
What We Offer:
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset—you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.
Our Culture:
To learn more about our culture and community visit here.
Commitment to Diversity and Inclusion:
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.
