Marketing Campaign Manager

2 weeks ago

Atlanta, Georgia, United States Aquent Full time
Job Title: Marketing Campaign Manager

We are seeking a highly skilled Marketing Campaign Manager to join our team at Aquent Talent. As a key member of our marketing team, you will be responsible for developing and executing effective marketing campaigns across various channels to drive business growth and revenue.

Key Responsibilities:

  • Develop and execute marketing strategies and campaigns to achieve business objectives
  • Collaborate with cross-functional teams to ensure marketing tactics are well-coordinated and aligned with company goals
  • Monitor and report campaign performance across channels and digital properties for optimization
  • Develop and implement comprehensive marketing campaign plans and strategies
  • Create and manage integrated marketing campaigns to generate new leads and pipeline
  • Coordinate and work closely with teams to develop and execute fully integrated campaigns
  • Work closely with the SVP to plan and execute activities to achieve a strong ROI for Marketing activities
  • Plan and coordinate participation in relevant events, conferences, and workshops to promote our brand and drive leads
  • Build campaigns in HubSpot for activation, tracking, and performance
  • Campaign segmentation selection
  • Create compelling collateral to support the business and collaborate with other content support teams and the broader marketing team to produce relevant content
  • Work with the broader marketing team to drive our online presence and digital marketing for campaigns including website optimization, social media, email marketing, and digital advertising
  • Measure, report, analyze, and optimize KPIs for all marketing campaigns and assess ROI
  • Brief and oversee the work of internal and external individuals who will support you in developing creative assets as needed
  • Project management of all campaigns
  • Support the accurate tracking of marketing expenditures
  • Stay current with industry trends, emerging technologies, and best practices in marketing
  • Develop and maintain strong relationships with external partners, vendors, and agencies
  • Copywriting as needed for campaigns, emails, social, and other formats
  • Recommend new campaigns and tactical efforts to drive lead generation and growth
  • Ensure the timely launch of marketing campaigns
  • Monitor lead generation, conversion, and wins from campaigns for reporting against stated goals

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 3+ years relevant experience working in a B2B marketing role, ideally in campaign or growth marketing
  • 2 to 5 years proven experience in marketing, ideally in a similar industry
  • Strong understanding of various marketing channels and strategies, with a focus on digital marketing
  • Success in developing and implementing marketing strategies and campaigns
  • Creative thinker who can develop and execute innovative campaign ideas
  • Proficiency in digital marketing tools and techniques, including SEO, PPC, social media marketing, and email marketing
  • Analytically minded including metrics-driven thinking with a focus on ROI
  • Ability to work to tight deadlines and handle several projects simultaneously
  • Strong problem-solving ability
  • Excellent project management, communication, and execution skills
  • Ability to think creatively with a results-driven mindset
  • Strong collaboration
  • Excellent written and verbal communication skills
  • Experience planning and/or supporting both digital and in-person events

Preferred Skills:

  • HubSpot – must have
  • SmartSheet
  • MS Office Suite
  • Canva
  • Adobe Suite
  • Google Analytics

Compensation:

The target hiring compensation range for this role is $35 to $40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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