Senior Global Campaigns Manager

2 weeks ago

Atlanta, Georgia, United States Confluent Full time
Job Title: Senior Global Campaigns Manager

Confluent is seeking a highly skilled Senior Global Campaigns Manager to join our team. As a key member of our Global Campaigns team, you will be responsible for building and scaling efficient go-to-market strategies, partnering with Product Marketing, Field Marketing, Sales, and other cross-functional teams across Marketing to identify and engage prospects/customers with targeted campaigns and marketing activities.

Key Responsibilities:
  • Lead global integrated campaign strategy, planning, and execution for Confluent's products portfolio, focused on driving pipeline, activating new product signups, and growing revenue globally.
  • Develop persona-specific offers mapped across the customer journey to engage target audiences with the right content through the right channel that generates pipeline and/or drives product signups.
  • Lead cross-functional planning meetings to drive activations across multiple channels and regions.
  • Own and manage the master bill of materials for persona-based assets to be used for top of funnel through bottom-of-funnel programs and campaigns.
  • Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion.
  • Manage campaign budget and related vendor onboarding, PO process, and related activities.
  • Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign-related activations to accelerate opportunities and conversions.
  • Provide ongoing campaign performance, insights, and pacing to internal teams/stakeholders aligned with campaign goals/KPIs.
  • Work with enablement and operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns.
  • Drive localization/translation workflows with internal and external teams globally.
Requirements:
  • 6+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing, and/or product-led growth marketing.
  • Experience building a brand and/or category for a more technical, developer-oriented product.
  • Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns.
  • Experience with tracking and preparing reporting analysis/insights related to key performance metrics for campaigns supporting a high-velocity marketing & sales motion.
  • Experience with target account strategy and segmentation to build target lists for demand gen campaigns.
  • Ability to work with multiple data sources and translate them into insights.
  • Experience working with or leveraging partner ecosystems to execute campaign programs and impact full funnel goals including pipeline.
  • Strong communication, writing, and presentation skills with the ability to present complex technical ideas in a simple, straightforward manner.
  • Self-motivated, innovative, and creative with strong project management, the ability to handle multiple projects and priorities simultaneously.
  • Experience with Marketo, Salesforce, Tableau, and ABM platforms (6sense) a plus.
  • Hands-on experience working with external agencies and building & executing high visibility campaigns with a large group of stakeholders.
  • Worked with media agencies, primarily those with tech brands respected by technical personas.
About Confluent:

We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

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