Marketing Automation Manager

3 hours ago

Atlanta, Georgia, United States Vonage Full time
About Vonage

Vonage is a global leader in cloud communications, helping businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.

Marketing Mission

We are a highly creative, energetic, and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with, and sell to customers around the world. We connect with the external marketplace through all media, including print, digital, and social. Our team leverages deep industry, market, and customer data into actionable insights and marketing strategies.

Job Summary

We are seeking a Marketing Automation Manager to join our expanding Marketing Operations team. As a Marketing Automation Manager, you will be responsible for delivering marketing campaigns across Vonage, leading campaign execution and performance to ensure marketing initiatives are built and executed. You will work with campaign owners to understand business needs and goals to drive pipeline growth within the organization.

Key Responsibilities
  • Oversee strategic and operational initiatives across marketing and with other functions to drive performance improvements, continuously enhance the impact of marketing, and help the company continue along its fast growth trajectory.
  • Collaborate across functions to structure problems, conduct analysis, and drive solutions through a rigorous, data-driven process.
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
  • Design/redesign processes & business rules to optimize the results from the end-to-end tech stack in Account Engagement (Pardot).
  • Build, test, launch, and optimize multi-channel (email, nurture, SMS) marketing campaigns maximizing real-time triggers, segmentation, and personalization to create seamless customer journeys.
  • Ensure compliance with appropriate regulations and company policies.
  • Train users, assist in creating and documenting training materials.
Requirements
  • 5+ years experience and demonstrated expertise working with marketing automation and engagement platforms (Salesforce Marketing Cloud, Account Engagement, etc.) required.
  • 5+ years of experience supporting marketing and sales with a thorough understanding of lead-to-revenue processing workflows.
  • Proven experience launching and high visibility, high-performing multi-channel campaigns.
  • Experience building, testing, and optimizing HTML emails for various clients with dynamic coding required.
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy.
Desirable
  • Proven track record of successfully driving business improvement within Global Marketing organizations in SaaS, CPaaS or similar industries.
  • Possess a deep understanding of marketing technologies, including CRM, analytics, and automation tools & a demonstrable track record of using technology to deliver strong business outcomes.
  • Logical and process-driven mindset to optimize marketing workflows.
  • Experience working in a global business environment, understanding cultural nuances, and adapting strategies accordingly.
  • Progressive experience managing email marketing communications in an enterprise environment.
Benefits
  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

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