Marketing Automation Manager
4 hours ago
Are you ready to take your marketing career to the next level? We're seeking a highly skilled Marketing Automation Manager to join our team at Worldpay.
About the Role:
We're looking for a seasoned marketing professional with a proven track record of designing, implementing, and managing marketing automation campaigns. As a Marketing Automation Manager, you'll be responsible for developing and executing marketing automation strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and implement marketing automation strategies that align with business objectives
- Research and evaluate marketing automation solutions to select the best fit for campaigns
- Serve as marketing automation administrator across multiple instances
- Develop and maintain data, field, and system governance policies for our marketing automation system
- Create and maintain marketing automation workflows and asset templates
- Develop and execute lead nurturing programs to nurture leads through the sales funnel
- Analyse marketing automation data to track campaign performance and identify areas for improvement
- Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
Requirements:
- 5+ years of experience in Marketo
- Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
- Strong understanding of Marketo marketing automation platform and functionalities
- Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)
- Basic HTML, CSS, JavaScript knowledge
- Excellent communication, interpersonal, and analytical skills
- Ability to work independently and as part of a team
What We Offer:
A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
A broad range of professional education and personal development possibilities
A variety of career development tools, resources, and opportunities
Time to support charities and give back in your community
A fantastic range of benefits designed to help support your lifestyle and wellbeing
We're an equal opportunity employer and welcome applications from diverse candidates.
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