Marketing Automation Manager

4 hours ago


Atlanta, Georgia, United States Worldpay Full time
Job Title: Marketing Automation Manager

Are you ready to take your marketing career to the next level? We're seeking a highly skilled Marketing Automation Manager to join our team at Worldpay.

About the Role:

We're looking for a seasoned marketing professional with a proven track record of designing, implementing, and managing marketing automation campaigns. As a Marketing Automation Manager, you'll be responsible for developing and executing marketing automation strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement marketing automation strategies that align with business objectives
  • Research and evaluate marketing automation solutions to select the best fit for campaigns
  • Serve as marketing automation administrator across multiple instances
  • Develop and maintain data, field, and system governance policies for our marketing automation system
  • Create and maintain marketing automation workflows and asset templates
  • Develop and execute lead nurturing programs to nurture leads through the sales funnel
  • Analyse marketing automation data to track campaign performance and identify areas for improvement
  • Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process

Requirements:

  • 5+ years of experience in Marketo
  • Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
  • Strong understanding of Marketo marketing automation platform and functionalities
  • Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)
  • Basic HTML, CSS, JavaScript knowledge
  • Excellent communication, interpersonal, and analytical skills
  • Ability to work independently and as part of a team

What We Offer:

A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities

A broad range of professional education and personal development possibilities

A variety of career development tools, resources, and opportunities

Time to support charities and give back in your community

A fantastic range of benefits designed to help support your lifestyle and wellbeing

We're an equal opportunity employer and welcome applications from diverse candidates.



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