Senior Global Campaigns Manager

2 days ago

Atlanta, Georgia, United States Confluent Full time
About the Role

We are seeking a highly skilled Senior Global Campaigns Manager to join our team at Confluent. As a key member of our Global Campaigns team, you will be responsible for building and scaling efficient go-to-market strategies that drive pipeline and revenue growth globally.

Key Responsibilities
  • Lead global integrated campaign strategy, planning, and execution for Confluent's products portfolio.
  • Develop persona-specific offers mapped across the customer journey to engage target audiences with the right content through the right channel.
  • Lead cross-functional planning meetings to drive activations across multiple channels and regions.
  • Own and manage the master bill of materials for persona-based assets to be used for top of funnel through bottom-of-funnel programs and campaigns.
  • Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion.
  • Manage campaign budget and related vendor onboarding, PO process, and related activities.
  • Partner with AMER/EMEA/APAC Field Marketing leads to plan mid-to-lower funnel campaign-related activations to accelerate opportunities and conversions.
  • Drive cross-channel efficiency and ensure maximum return on campaign investments.
  • Provide ongoing campaign performance, insights and pacing to internal teams/stakeholders aligned with campaign goals /KPIs.
  • Present global campaign updates at marketing all-hands meetings on a regular basis.
  • Work with enablement and operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns.
  • Work closely with product-led growth teams to ensure campaigns drive and activate product signups where relevant.
  • Work closely with partner marketing to develop and execute campaign strategies leveraging the partner ecosystem to reach their prospects.
  • Drive localization/translation workflows with internal and external teams globally.
Requirements
  • 6+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing, and/or product-led growth marketing.
  • Experience building a brand and/or category for a more technical, developer-oriented product.
  • Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns.
  • Experience with tracking and preparing reporting analysis/insights related to key performance metrics for campaigns supporting a high-velocity marketing & sales motion.
  • Experience with target account strategy and segmentation to build target lists for demand gen campaigns.
  • Ability to work with multiple data sources and translate them into insights.
  • Experience working with or leveraging partner ecosystems to execute campaign programs and impact full funnel goals including pipeline.
  • Strong communication, writing, and presentation skills with the ability to present complex technical ideas in a simple, straightforward manner.
  • Self-motivated, innovative, and creative with strong project management, the ability to handle multiple projects and priorities simultaneously.
  • Proven ability to collaborate as part of a cross-functional team and also work autonomously.
  • Ability to think strategically, with exceptional attention to detail in execution.
What Gives You an Edge
  • Experience with Marketo, Salesforce, Tableau and ABM platforms (6sense) a plus.
  • Hands-on experience working with external agencies and building & executing high visibility campaigns with a large group of stakeholders.
  • Worked with media agencies, primarily those with tech brands respected by technical personas.
About Confluent

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.

Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

This position has an annual estimated salary of $129,870 - $152,640 USD an annual bonus, and a competitive equity package.

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