Product Manager for Advertising Products

3 weeks ago


Newark, Delaware, United States WebMD Full time

Product Manager for Advertising Products

WebMD is seeking a Product Manager to join the team and support the management and development of advertising products for its portfolio of websites as well as management of its advertising delivery infrastructure.

The Product Manager is expected to perform all product management duties including product portfolio management, ideation with stakeholders and teams, users, markets and analytic inputs, requirements gathering, scrum team participation, documentation and prototype preparation and post-launch product evaluation and maintenance.

Key Responsibilities:

  • Manage and develop advertising products for WebMD's portfolio of websites
  • Manage advertising delivery infrastructure
  • Perform product management duties including product portfolio management, ideation, requirements gathering, and post-launch product evaluation and maintenance

Requirements:

  • Bachelor's degree in Business, Engineering, Computer Science, or related field
  • 3 years of work experience in a Product Management function
  • Experience in gathering and documenting product requirements for development teams including business rationale, user needs and functional specifications
  • Excellent organizational skills and strong communication skills
  • Ability to visualize user experience and wireframe user interfaces for review with business owners
  • Ability to ideate quick and efficient solutions to novel, client-driven business objectives
  • Deep knowledge of web and mobile product best practices
  • Strong problem solving, analytic, and decision-making skills
  • Prioritize time effectively and manage multiple products simultaneously
  • Understanding of ad server technology and the unique challenges associated with ad delivery (latency, viewability, etc.)
  • Ability to aggregate data from multiple sources to draw informed conclusions
  • Technical understanding of ad server targeting and delivery
  • 1 year of experience working with Ad technologies and or supporting pre/post sales ads and/or ad development
  • Experience in modern software development methodologies (eg. Scrum/Agile, Lean, Kanban)

Preferred:

  • Hands on experience working with Google Ad Manager
  • Experience working across a large organization with multiple sites and stakeholders
  • Experience with Google's Core Web Vitals tools and page experience initiative
  • Experience working with consent management platforms for compliance
  • A solid understanding of the programmatic landscape
  • Experience managing and integrating 3rd party software in support of ad delivery

WebMD is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities



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