Digital Media Director

6 hours ago

New York, New York, United States GroupM Full time
Job Title: Associate Director, Paid Social

At GroupM, we are seeking an experienced Associate Director, Paid Social to join our team. As a key member of our digital group, you will be responsible for leading Paid Social operations and providing strategic direction to deliver effective and innovative communication plans.

Key Responsibilities:
  • Formulate Paid Social strategy for client businesses and ensure that recommendations and decisions are consistent with client objectives and strategies.
  • Assume a lead role in the integration of social efforts and present innovative, business-building, and social recommendations.
  • Lead Associates and/or Managers in thinking strategically about paid social's role within the media mix and help our teams define tactical social strategies and media plans to address client needs.
  • Accurately, objectively, and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of our disciplines, industry groups, and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.
  • Keep senior management apprised of key client opportunities, potential risks, and other key nuances that affect the health of the business.
Requirements:
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
  • Significant client-facing and relationship management experience is required.
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
  • Prior experience in an agency environment is highly desired.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.
Life at GroupM:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.

GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.

The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.

Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Discover.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) and let us know the nature of your request and your contact information.

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