Digital Media Director

1 week ago

New York, New York, United States ad+one Full time
Job Title: Associate Director, Biddable Media

Location: NYC (Hybrid)

Job Type: Full-time

Salary: DOE $115k-$130k

We are seeking an experienced Associate Director, Biddable Media to join our team at ad+one, a fast-growing, innovative, independent media agency in NYC. As a key member of our digital marketing team, you will be responsible for developing and overseeing account strategies, including forecasting, planning, and reporting for a diverse range of clients in sectors such as retail, eCommerce, finance, and pharmaceuticals.

Responsibilities:

  • Develop and oversee account strategies, including forecasting, planning, and reporting for a diverse range of clients in sectors such as retail, eCommerce, finance, and pharmaceuticals.
  • Act as the biddable media expert for both internal and external clients, sharing insights on industry trends and presenting innovative approaches to alpha and beta testing opportunities across various platforms.
  • Establish a dynamic measurement strategy and testing schedule for each platform, evaluating different elements of the media strategy, such as buying methods, creative assets, and landing pages.
  • Lead and mentor a team of biddable media managers and associates to ensure high-quality work and improved performance across the client portfolio.
  • Utilize competitive analysis and market research tools to stay informed about market trends and adjust campaign strategies accordingly.
  • Engage directly in campaign execution and optimizations, providing support to the team to ensure timely delivery of account objectives.
  • Analyze campaign data and other relevant factors to generate actionable insights and trends for key stakeholders, facilitating campaign enhancements.
  • Effectively manage and prioritize multiple projects, ensuring attention to detail.
  • Collaborate with internal teams, including account management and analytics, to share best practices for platform measurement and reporting and refine internal workflows.

Requirements:

  • 5+ years of experience in managing paid search and social media accounts.
  • Over 1 year in a leadership role supervising digital marketing professionals.
  • Proficient in META Ads Manager and various paid search platforms.
  • Strong foundation in paid search principles, with extensive experience in planning, executing, and optimizing diverse campaigns across Google and Microsoft Ads.
  • Well-versed in META's Ads Manager and Business Suite, with up-to-date knowledge of platform capabilities, including objectives, optimization goals, placements, and ad formats.
  • Experience in creating campaigns with varied marketing goals such as awareness, consideration, lead generation, sales, and revenue across multiple platforms.
  • Excellent analytical skills, with experience using tools like GA4, Looker, and Adobe Analytics.
  • Familiarity with additional video and social media platforms, including YouTube, TikTok, Pinterest, and Snapchat, is highly desirable.
  • Experience with eCommerce platforms is a plus.

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