Senior Digital Marketing Analyst, Channel Analytics Specialist

2 months ago

Broomfield, Colorado, United States Vail Resorts Full time
Job Summary

Vail Resorts is seeking a highly skilled Senior Digital Marketing Analyst to join our Analytics & Insights team. As a key member of our team, you will be responsible for empowering data-driven decision making and strategic innovation for the Vail Resorts Enterprise.

Key Responsibilities
  • Analyze and provide insights on digital performance and marketing campaigns to inform business decisions and optimize marketing strategies.
  • Identify success metrics for website and app analytics, leveraging knowledge of web behaviors and best UX practices to drive business outcomes.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to review and improve campaign performance, web/app performance, and marketing strategies.
  • Present key findings and insights to senior leadership and marketing organization, using data storytelling techniques to communicate complex information.
  • Maintain and monitor key performance dashboards, promoting the democratization of self-service dashboards to enable business stakeholders to make informed decisions.
  • Partner with key stakeholders to ensure campaigns, tactics, and ads are tagged properly, ensuring accurate attribution across our websites/app/marketing channels.
  • Build cross-channel analyses tying web/app performance and marketing efforts to larger business questions, driving business outcomes and optimizations.
  • Work closely with marketing execution teams and business leads to develop detailed reporting plans, leveraging data to inform business decisions.
  • Assist in leading discussions on marketing trends and insights in omni-channel meetings, driving business outcomes and optimizations.
Requirements
  • Bachelor's degree in a related field, such as Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics.
  • 3-6 years of digital/marketing/media analytics experience, with a focus on Adobe Analytics and digital marketing effectiveness.
  • Experience evaluating digital marketing effectiveness and interpreting metrics, such as Email Opens, Impressions, Clicks, Revenue Per Delivered, Return on Ad Spend, Visits vs Visitors, Bounce Rate, Conversion Rates, Funnel Drop-Out Rates.
  • Knowledge of HTML and ability to decipher web analytics tagging, ensuring accurate attribution across our websites/app/marketing channels.
  • Ability to take general marketing questions and return deep analyses with minimal guidance, using data storytelling techniques to communicate complex information.
  • Ability to communicate with stakeholders at a variety of levels, from senior leadership to business stakeholders.
  • Comfortable in a fast-paced, deadline-driven environment, with a natural curiosity in digital marketing and analytical approaches to solving problems.
  • Highly collaborative approach and open communication style, with a focus on driving business outcomes and optimizations.
Preferred Qualifications
  • Proficiency in SQL, with experience working with cloud-based databases such as Snowflake.
  • Knowledge of JIRA and project management tools, with experience working in a Kanban style project management structure.
  • Exposure and knowledge of multiple channels, including Paid Media, Relationship Marketing, and Digital.
  • Familiarity with Vail Resorts, its operations, and key product offerings.
What We Offer
  • Total Compensation: $74,100 - $96,465 + annual bonus.
  • Free ski passes for employees and dependents.
  • Employee discounts on lodging, food, gear, and mountain shuttles.
  • 401(k) Retirement Plan.
  • Employee Assistance Program.
  • Excellent training and professional development opportunities.

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