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Senior Digital Marketing Analyst, Channel Analytics

1 month ago

Broomfield, Colorado, United States Vail Resorts Full time
Job Title: Senior Digital Marketing Analyst, Channel Analytics

Job Summary:

Vail Resorts is seeking a highly skilled Senior Digital Marketing Analyst, Channel Analytics to join our Analytics & Insights team. As a key member of our team, you will be responsible for empowering data-driven decision making and strategic innovation for the Vail Resorts Enterprise.

Key Responsibilities:

  • Analyze and provide insights on digital performance and marketing campaigns
  • Identify success metrics for website and app analytics with knowledge of web behaviors and best UX practices
  • Collaborate with other analysts and channel partners to review and improve campaign performance, web/app performance, and marketing strategies
  • Present key findings and insights to senior leadership and marketing organization
  • Maintain and monitor key performance dashboards including promoting the democratization of self-service dashboards
  • Partner with key stakeholders to ensure campaigns, tactics, and ads are tagged properly
  • Ensure attribution across our websites/app/marketing channels are working properly by QA'ing reporting
  • Build cross-channel analyses tying web/app performance and marketing efforts to larger business questions
  • Work closely with marketing execution teams and business leads to develop detailed reporting plans
  • Work collaboratively in a Kanban style project management structure
  • Assist in leading discussions on marketing trends and insights in omni-channel meetings

Requirements:

  • Bachelor's degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred
  • 3-6 years of digital/marketing/media analytics experience
  • Experience with Adobe Analytics required
  • Experience evaluating digital marketing effectiveness and how to interpret metrics (e.g. Email Opens, Impressions (View-Through and Click-Through), Clicks, Revenue Per Delivered, Return on Ad Spend, Visits vs Visitors, Bounce Rate, Conversion Rates, Funnel Drop-Out Rates)
  • Knowledge of HTML and ability to decipher web analytics tagging
  • Ability to take general marketing questions and return deep analyses with minimal guidance using data storytelling techniques
  • Ability to communicate with stakeholders at a variety of levels
  • Comfortable in a fast-paced, deadline driven environment
  • Natural curiosity in digital marketing and analytical approaches to solving problems
  • Highly collaborative approach and open communication style

Preferred Qualifications:

  • Proficiency in SQL
  • Knowledge of Snowflake and/or cloud-based databases
  • Knowledge of JIRA and project management tools
  • Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital)
  • Familiarity with Vail Resorts, its operations, and key product offerings

Why this role is special:

  • Vail Resorts is at the forefront of the Travel and Tourism industry – redefining the ski industry in the 21st century
  • Leveraging analytics is a core pillar of Vail Resorts' strategy moving forward – a critical driver of our success leading to a strong willingness to invest
  • We are a data-driven business with a proprietary guest database unmatched by any other company in the industry – a great foundation for building out advanced analytics
  • The opportunity to take our capabilities to the next level – driving key guest insights, supporting our analytical capability development, and having significant impact on the business
  • Direct exposure to leaders of the business – a unique opportunity to team with our business leadership to reimagine analytics
  • All the free skiing / riding you and your dependents can handle – free Epic passes, discounted lodging and retail

Job Benefits:

  • Ski/Mountain Perks Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development

Work Environment:

Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate.