Director of Global Digital Marketing Strategy

4 weeks ago


Broomfield, Colorado, United States Crocs Full time

The Director of Global Digital Marketing Strategy will play a pivotal role in driving the digital commerce strategy for product-centric marketing across global markets.

This leader will be responsible for creating and executing digital-first marketing campaigns that enhance brand visibility, engage consumers, and drive product category sales.

The ideal candidate will possess a deep understanding of digital marketing trends, consumer behavior, and product lifecycle management, as well as a passion for storytelling that resonates with diverse global audiences.

As a member of the Global Digital Commerce team, the ideal candidate must thrive in a fast-paced, ever-changing environment and be comfortable with ambiguity and continuous change.

Utilizing consumer insights, market research, and data analytics, the ideal candidate will inform product positioning, messaging, and go-to-market strategies.

Key Responsibilities:

  • Develop and lead the global digital product marketing strategy, ensuring alignment with the overall brand and business goals.
  • Oversee the creation and execution of innovative digital marketing campaigns that drive product awareness, engagement, and sales across multiple categories and digital channels.
  • Stay ahead of digital marketing trends, emerging technologies, and best practices, and apply them to Crocs' product marketing initiatives.

Collaboration and Performance Management:

  • Work closely with cross-functional teams, including Product, Marketing, and Creative, to ensure cohesive and impactful product launches.
  • Coordinate with regional marketing teams to ensure global consistency in messaging while allowing for local market adaptations.
  • Establish KPIs and utilize analytics to measure the success of digital marketing initiatives, making data-driven decisions to optimize.
  • Manage the global digital product marketing budget, ensuring efficient allocation of resources to maximize ROI.

Requirements:

  • Bachelor's degree in business, marketing, or merchandising.
  • 10+ years of experience in digital marketing, with at least 5 years in leadership roles, preferably in the consumer goods or fashion industry.
  • Proven track record of developing and implementing successful global digital commerce marketing campaigns.
  • Experience with digital analytics tools and data-driven decision-making.
  • Exceptional leadership and team management skills.
  • Passion for the Crocs brand and eagerness to understand the brand's values and consumer base.
  • Experience working with various project management tools and communication tools.
  • Availability to travel to conferences and regional offices periodically.


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