Senior Director, E-Commerce and Digital Experience

5 days ago


Broomfield, Colorado, United States Vail Resorts Full time
Job Overview

Vail Resorts is seeking a highly skilled Senior Director to lead our Digital Experience team. This role will be responsible for driving the performance of our e-commerce and SEO efforts, with a focus on revenue growth, guest experience, and technical thought-leadership.

The ideal candidate will have a strong background in digital marketing, with experience in managing and developing marketing teams. They will be responsible for developing and executing a comprehensive digital strategy, including web content strategy, UX/UI, SEO, and buy-flow improvements. The successful candidate will also have a deep understanding of experimentation, test and learn, and statistical analysis.

Key Responsibilities
  • Develop and execute a comprehensive digital strategy to drive revenue growth and improve guest experience
  • Lead a team of digital strategists and tacticians to drive aggressive growth goals across our 37 North American resorts and the Epic Pass Brand
  • Collaborate with senior leadership across the company to advance our data-driven digital strategy
  • Develop and implement web content strategy, UX/UI, SEO, and buy-flow improvements to drive conversion and revenue growth
  • Partner with Digital IT leadership to evaluate CMS and back-end product solutions to create opportunities for greater agility, scalability, and automation
  • Lead a large team to seamlessly juggle strategy and execution, with a focus on leadership and career development
Requirements
  • Bachelor's degree in marketing, digital marketing, communications, computer engineering or related field
  • 10+ years experience in Digital / E-comm with a commercial focus
  • 6+ years experience managing and developing marketing teams of 5 or more employees
  • Strong understanding of B2C marketing strategies & tactics required; preferably in hospitality, travel, or ski company
  • Track record of developing data-driven strategies that result in business growth
  • Proficient with Microsoft Office (including Excel and PowerPoint)
  • Experience with various content management systems, and product solutions
  • Digital Technical back-end experience is preferred
  • Deep understanding of experimentation, test and learn, and statistical analysis
  • Ability to articulate and champion digital experience best practices
  • Excellent project management skills
  • Experience managing direct reports with a focus on leadership and career development
Benefits
  • Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development

Full Time roles are eligible for the above, plus:

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans


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