Influencer Marketing Strategist

1 week ago


Broomfield, Colorado, United States Crocs Full time
Job Title: Influencer Marketing Specialist

At Crocs, we're seeking a highly skilled Influencer Marketing Specialist to join our team. As a key member of our marketing department, you will play a pivotal role in leading the execution of our global influencer strategy in the US.

This individual will work closely with our Integrated Marketing Manager and influencers to build strategic partnerships with key US ambassadors, which will be used across multiple campaigns throughout the year. You will be responsible for handling these relationships and ensuring all deliverables are met.

This role will drive campaign execution, including event activation and oversight, content creation and management, influencer seeding and engagement, social strategy, and performance and reporting.

Key Responsibilities:
  • Support the activation and coordination of US influencer marketing strategies that drive brand perception and product desirability.
  • Channel support throughout the commercialization process and regional marketing ownership for local adaptation and execution of global strategy.
  • Identify and form relationships with prominent influencers, agents, managers, and thought leaders in the space.
  • Work closely with the Integrated Marketing Manager and influencers to build close partnerships with key US influencers that ladder up to the global strategy.
  • Brainstorm new, creative approaches to influencer campaigns for key integrated and brand partnership campaigns.
  • Liaison across the marketing team to build and coordinate influencer campaigns that work across different channels (GTM, Collab, License).
  • Attend relevant photo shoots and content collections for key US influencers to ensure content needs are delivered upon.
  • Collaborate with regional partners to ensure that activation plans and guidelines are adhered to and completed on time and in scope.
  • Drive the development, socialization, and institutionalization of content that supports global marketing programs.
  • Ensure creative briefs are clear and supported by providing detailed information to be fully executable by the creative team.
  • Communicate clearly and concisely with brand partners to plan, implement, and activate US collaborations.
Requirements:
  • BS or BA in business, marketing, or related field, MBA preferred.
  • Minimum of 2 years of marketing experience working with a lifestyle brand preferred.
  • Strong understanding of the influencer streetwear, fashion, brand space as it relates to exclusive drops, product launches, and collaborations.
  • Strong background in content, e-commerce, and digital marketing preferred.
  • Outstanding organizational and communication skills.
  • Experience with and understanding of content marketing strategy, willingness to test a variety of content tactics to connect with Crocs core consumers.
  • Cross-functional team experience with an ability to work in a fast-paced environment; can optimally handle their own time and operates with a sense of self-sufficiency and urgency; with the ability to foster and promote a collaborative environment.
What We Offer:
  • A competitive salary range of $65,000 - $75,000.
  • A collaborative and dynamic work environment.
  • A comprehensive benefits package, including medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.


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