Product Marketing Lead

6 days ago

Palo Alto, California, United States Match Group Full time
About the Role

We are seeking a highly skilled Product Marketing Lead to drive global product marketing strategy and execution for our Growth product pillar. This includes designing and driving forward product marketing, both in-app and out-of-app, and more innovation coming this year and beyond.

Key Responsibilities
  • Develop and execute global consumer go-to-market strategies that drive new feature adoption across Growth products
  • Collaborate with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the app
  • Lead the cross-functional ASO working group and manage internal education and planning of ASO initiatives
  • Partner with regional teams to advise on local product marketing campaigns & activations on app stores
  • Establish KPIs for all programs, create results forecasts, and track and report performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentiment
Requirements
  • 6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
  • Excellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences
  • Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth
  • Appetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASO
  • Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users
  • Fluency with key business and marketing analytics
  • Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation
  • Highly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learnings
  • Strong project and time management abilities to plan and execute complex cross-functional initiatives
What We Offer
  • Unlimited PTO (with no waiting period), 10 annual Wellness Days
  • Time off to volunteer and charitable donations matching
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold
Salary Range

$170,000 - $195,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in the posted location. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Commitment to Inclusion

At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:

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