Marketing Manager

7 days ago

Miami, Florida, United States Restaurant Brands International Inc Full time

About Restaurant Brands International Inc.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. The company owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its framework for corporate social responsibility, the company is improving sustainable outcomes related to its food, the planet, and people and communities.

Our Opportunity:

We are seeking a passionate Marketing Manager to join our Latin America team. As the Marketing Manager for Firehouse Subs and Tim Hortons, you will work in partnership with our global, regional, and local teams to define and deliver the product and menu strategy for the region. You will also lead the development of communication strategy for each market to accelerate awareness of the brands while maximizing efficiency. As a part of Restaurant Brands International, we are a high-growth company within a global multi-billion-dollar business, combining the best of an entrepreneurial culture with the breadth and depth of a leading global company.

Key Responsibilities:

  • Coordinate cross-functional alignment with internal partners (operations, supply chain, quality assurance) and work with external suppliers to bring products to market or resolve issues with existing products.
  • Implement culinary beliefs across the region, managing project planning and partnering with franchisees and suppliers to build, adapt, and approve menus.
  • Drive regional initiatives to maximize synergy between markets and optimize cost, on base products as well as new innovations.
  • Partner with local franchisees and media houses to come up with and execute the most effective communication and media strategy.
  • Influence important marketing decisions by making data-driven recommendations across all product categories.
  • Support the analysis of promotions, marketing programs, and new product introductions and effectively measure their success.

Travel:

The position will necessitate ad-hoc travel 50%+ to countries throughout the LAC region.

Requirements:

  • Bachelor's degree in business administration and/or marketing, or other relevant field.
  • 3+ years of experience in consumer marketing/innovation in a food manufacturing company, in the restaurant industry, or in an FMCG company.
  • Strong knowledge of consumer marketing and consumer insights.
  • Strong comfort with proficiency in analytics and creative problem-solving skills.
  • Prior experience of media planning, buying, and optimization would be beneficial.
  • Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies, and everyone in between.
  • Strong project management and organizational skills with high attention to detail.
  • Strong written and oral presentation skills with the ability to convey key messages in a compelling way.
  • Strong teamwork, communication, and interpersonal skills.
  • You are a food lover: trying new menus, cooking, or eating are amongst your life passions.
  • Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness.
  • Entrepreneurial spirit with an 'it's always Day 1' mindset.
  • Written and verbal proficiency within both English and Spanish languages are required.

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