Creative Advertising Lead
7 days ago
FreshCut Paper is a pioneering company in the consumer products industry, dedicated to revolutionizing the way we experience and interact with flowers. Founded by designer Peter Hewitt in 2020, the company has quickly gained recognition for its innovative approach to sustainability and customer engagement.
Our mission is to make a positive impact on the environment while providing high-quality, unique products to our customers. We're committed to pushing the boundaries of creativity and innovation, and we're looking for talented individuals to join our team.
Job DescriptionWe're seeking a highly skilled and experienced Creative Advertising Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing compelling ad campaigns that drive conversions and engage our target audience.
**Key Responsibilities:**
- Develop and implement creative advertising strategies that align with our brand vision and goals
- Collaborate with our in-house team and external vendors to create high-quality ad content
- Monitor and analyze campaign performance data to optimize ad creatives and improve ROI
- Stay up-to-date with industry trends and best practices in digital advertising
- Provide creative guidance and feedback to team members to ensure consistency and excellence in ad content
**Requirements:**
- 4-6 years of experience in advertising, marketing, design, or a related field
- Strong portfolio showcasing industry experience in ideating, crafting, and directing strategic advertising videos
- Proficiency in digital marketing tools and platforms, such as Meta Ads Manager and Google Analytics
- Familiarity with A/B testing, data analysis, and using performance data to optimize ad creatives
- Understanding of performance marketing goals and KPIs, such as CPA and ROAS
- Strong understanding of consumer insights, market trends, and competitive analysis
- Experience with video production and visual content creation skills, with a keen eye for detail
- Proficiency in Adobe Creative Suite and other relevant video and photo editing software
- Collaborative mindset, able to articulate ideas clearly and convincingly, open to feedback and iteration
- Self-starter with a positive and flexible attitude, capable of balancing risk-taking, speed, and execution in a dynamic, fast-growing business
**What We Offer:**
- A dynamic and innovative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
- The chance to work with a talented and passionate team
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