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Social Media Ad Manager

2 months ago

Concord, New Hampshire, United States FreshCut Paper Full time
About FreshCut Paper

FreshCut Paper is a pioneering company in the consumer products industry, dedicated to revolutionizing the way we experience and interact with flowers. Founded by designer Peter Hewitt in 2020, the company has quickly gained recognition for its innovative approach to sustainability and customer engagement.

Our mission is to make a positive impact on the environment while providing high-quality, unique products to our customers. We're passionate about pushing the boundaries of what's possible and continuously seeking ways to improve and expand our offerings.

Job Description

We're seeking a highly skilled and creative individual to join our team as a Creative Advertising Lead. As a key member of our marketing team, you will be responsible for developing and executing compelling ad campaigns that drive conversions and engage our target audience.

Key Responsibilities
  • Creative Strategy + Development:
    • Ideate and develop creative advertising campaigns that tell stories that evoke emotion, connect with customers, align with our brand, and drive conversion.
    • Win consensus for your campaigns by clearly communicating your vision and backing your creative strategy with data and consumer insights.
    • Create briefs for creators, provide strategic and creative notes, and craft copy and visuals from a consumer and performance perspective.
    • Experiment with new tools and techniques to continuously improve and elevate ad creatives.
    • Stay up-to-date on trends, competitors/adjacent brands, and best practices in digital advertising, particularly on Meta platforms.
  • Creative Operations:
    • Direct and manage the development of creative ad campaigns by working with our Creative Director, in-house creatives, and external vendors. A bonus if you are excited to jump behind the camera.
    • Monitor product and marketing timelines, successfully balancing multiple projects simultaneously to ensure efficient, on-time delivery of high-quality assets.
    • Allocate, manage and track budgets for creative asset development.
  • Campaign Analysis:
    • Analyze campaign performance data in partnership with analytics team, providing actionable insights to meet ROAS goals and conversion metrics.
    • Develop a learning agenda for paid ads, create a/b test plans, and use performance data to refine and optimize ad creatives.
    • Act as a key problem-solver when visual content is not achieving the desired impact.
  • Collaboration & Leadership:
    • Be highly adaptable to changing project requirements and priorities, demonstrating flexibility and resiliency in a fast-growing business.
    • Comfortable seeking input or support from project stakeholders, direct reports, and others when needed.
    • Be the point of contact and leader for any in-house, freelance, and agency ad resources and provide creative guidance and constructive feedback to team members to elevate the overall creative output.
Requirements
  • 4-6 years in advertising, marketing, design, or a related field, with experience working in a start-up environment and direct-to-consumer products.
  • Strong portfolio showcasing industry experience ideating, crafting and directing strategic advertising videos, particularly for Meta platforms.
  • Proficiency in digital marketing tools and platforms, such as Meta Ads Manager, Google Analytics, Motion, and other relevant software.
  • Familiarity with A/B testing, data analysis, and using performance data to optimize ad creatives.
  • Understanding of performance marketing goals and KPIs, such as CPA and ROAS.
  • Strong understanding of consumer insights, market trends, and competitive analysis.
  • Experience with video production and visual content creation skills, with a keen eye for detail.
  • Proficiency in Adobe Creative Suite (Photoshop, After Effects, Premiere Pro) and other relevant video and photo editing software.
  • Collaborative mindset, able to articulate ideas clearly and convincingly, open to feedback and iteration.
  • Self-starter with a positive and flexible attitude, capable of balancing risk-taking, speed, and execution in a dynamic, fast-growing business.
What We Offer

We're committed to providing a dynamic and supportive work environment that fosters growth and innovation. As a member of our team, you can expect:

  • A competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • A collaborative and inclusive work environment.
  • Access to the latest tools and technologies.
  • A dynamic and fast-paced work environment.