Paid Media Strategist

2 days ago

San Diego, California, United States Flaviar Full time
{"title": "Paid Media Specialist", "description": "Job Overview

Flaviar is seeking an experienced Paid Media Specialist to join our Marketing team. The ideal candidate will have a strong background in paid social media and search, a passion for digital advertising, and a proven track record of driving successful campaigns.

Key Responsibilities
  • Develop and execute effective paid media strategies across various digital advertising channels to achieve client objectives for beverage alcohol brands.
  • Manage and optimize PPC campaigns, including keyword research, ad copywriting, bid management, and landing page optimization to improve ROI.
  • Conduct ongoing analysis of campaign performance and adjust strategy and tactics accordingly to achieve client KPIs.
  • Develop and manage budgets, forecasts, and pacing for all paid media campaigns.
  • Collaborate with the client teams to ensure alignment of messaging and creative assets across all campaigns.
  • Monitor industry trends and best practices to ensure that campaigns remain innovative and effective.
  • Communicate campaign results and insights to clients on a regular basis, and provide recommendations for ongoing optimization and growth.
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • At least 5 years of experience in digital advertising for e-commerce brands, with a focus on paid media campaign management in paid search, paid social, and programmatic display.
  • High-level expertise in Google Ads, Meta Ads, Pinterest Ads, Microsoft Ads, and other relevant digital advertising platforms.
  • Strong analytical skills and experience with data analysis tools such as Google Analytics.
  • Ability to develop and execute strategic plans, forecast performance, and manage budgets effectively.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients.
  • Proven track record of delivering successful paid media campaigns that drive business results.
What We Offer
  • Full-time and permanent position.
  • Competitive salary depending on what you are bringing to the table.
  • Comprehensive medical, vision, and dental insurance (up to 100% Company contribution).
  • 401k participation.
  • Flexible spending accounts (FSA).
  • Competitive PTO policy.
  • European approach to parental policies.
  • Participation in the bonus scheme and stock option program.
  • Events, tastings, and social gatherings.
  • A young, energetic, and driven work environment.
  • Working with fine spirits is a big perk in itself.
Life at Flaviar

You could distill the essence of our culture into a couple of words: audacious and innovative. The work environment at Flaviar is colorful, diverse, and international; members of our outfit come from different backgrounds and experiences, so being an Equal Opportunity Employer is more important than simply following the no-discrimination hiring practices. We tailor perks and benefits to our employees: generous paid time-off, paid parental leave, equity participation, freedom to work from anywhere, social events, and more.

", "lang_code": "en"}

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