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Digital Content Strategist

2 months ago

Baltimore, Maryland, United States service coordination Full time
Job Summary:

The Social Media Manager will develop and lead digital content development and campaigns that position Service Coordination as a leader in case management services. This role will focus on creating fresh and innovative tactics to increase awareness of Service Coordination and its impact, drive website traffic, and intake conversions across multiple channels.

Key Responsibilities:
  • Lead, execute, and scale organic social campaigns across LinkedIn, Twitter, Facebook, and future YouTube and Instagram pages.
  • Collaborate with the Vice President of Marketing and Communications to refine the annual digital content strategy and monthly calendars that support community impact, thought leadership, brand, and company culture.
  • Oversee day-to-day posting cadences for all social media channels, focusing on data-driven optimization and online engagement.
  • Develop and socialize digital content standards and best practices.
  • Track, evaluate, and interpret weekly and monthly performance analytics to refine digital strategies and engagement.
  • Closely monitor digital trends, hashtags, and conversations to identify opportunities for storytelling, content creation, and real-time engagement.
  • Responsible for community management, including interacting with followers by replying to comments and messages to strengthen brand loyalty and promote brand advocacy.
  • Collaborate across multiple departments, including marketing, public relations, people and culture, advocacy, and other internal teams, to enhance the reach and impact of our digital content initiatives and campaigns.
  • Stay up to date with industry trends, emerging digital platforms, and best practices to continuously innovate and improve our digital presence.
Requirements:
  • Bachelor's Degree
  • 4+ years of experience in leading and executing paid and organic social campaigns.
  • Expertise in MetaAds Manager or other social platform Ads Managers is a plus.
  • Knowledge and passion for digital marketing trends and best practices.
  • Experience developing digital content SOPs/process documentation.
  • Excellent writing, editing, presentation, and communication skills.
  • Excellent project management skills and ability to spin multiple plates concurrently.
  • Detail-oriented, highly organized, creative, and self-starter mindset.
  • Experience with Meltwater, Sprout Social, or other digital content scheduling platforms.
  • Ability to exhibit strong interpersonal skills and build relationships at all organizational levels.
Competencies:
  • Action Oriented: Taking on new opportunities and tough challenges with a sense of energy and enthusiasm.
  • Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
  • Being Resilient: Rebounding from setbacks and adversity when facing difficult situations.
  • Builds Networks: Effectively building formal and informal relationship networks inside and outside the organization.
  • Business Insight: Applying knowledge of business and the marketplace to advance the organization's goals.
  • Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
  • Demonstrates Self-Awareness: Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Interpersonal Savvy: Relating openly and comfortably with diverse groups of people.
  • Organizational Savvy: Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.
  • Resourcefulness: Securing and deploying resources effectively and efficiently.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Persuades: Using compelling arguments to gain the support and commitment of others.
  • Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
Physical Demands:

Generally, presents standard office environment. Must be able to remain in a stationary position >95% of the time. Continually operates a computer, keyboard and mouse, and other office productivity machinery, such as a calculator, copy machine, printer, and mobile Smartphone device.