Marketing Performance Strategist

6 days ago


Irving, Texas, United States Good Sportsman Marketing LLC Full time
Job Overview

A highly skilled Performance Marketing Specialist is sought by Good Sportsman Marketing LLC to join our dynamic team. As a key member of the Marketing and E-commerce team, this individual will be responsible for developing and implementing best-practice marketing strategies to drive direct-to-consumer traffic, awareness, and revenue growth for our brands and websites.

Key Responsibilities:
  • Execute paid media campaigns across multiple platforms to drive e-commerce sales.
  • Optimize search, social, video, display, and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
  • Develop and manage keyword strategies for search engine marketing (SEM).
  • Assist in creating engaging ad copy, visuals, and landing pages that resonate with outdoor enthusiasts.
  • Monitor campaign performance daily, identifying opportunities and challenges to maintain efficiency and ROI.
  • Create data-driven reporting dashboards using Google Analytics, Looker Studio, and internal platforms.
  • Analyze industry trends, competitor campaigns, and seasonal patterns to inform marketing strategies.

Requirements:
  • Campaign Management
  • Strategic Thinking
  • Data and KPI Analysis
  • Google Ads Platform
  • Meta Ads Manager and other social ads platforms
  • DV360
  • Looker Studio
  • Copywriting and ad creative development
  • Ability to work in a fast-paced e-commerce environment
  • Microsoft Office 365 and related tools
  • Strong analytical and problem-solving skills

Estimated Salary Range: $60,000 - $80,000 per year

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