Marketing Performance Strategist
6 days ago
A highly skilled Performance Marketing Specialist is sought by Good Sportsman Marketing LLC to join our dynamic team. As a key member of the Marketing and E-commerce team, this individual will be responsible for developing and implementing best-practice marketing strategies to drive direct-to-consumer traffic, awareness, and revenue growth for our brands and websites.
Key Responsibilities:
- Execute paid media campaigns across multiple platforms to drive e-commerce sales.
- Optimize search, social, video, display, and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
- Develop and manage keyword strategies for search engine marketing (SEM).
- Assist in creating engaging ad copy, visuals, and landing pages that resonate with outdoor enthusiasts.
- Monitor campaign performance daily, identifying opportunities and challenges to maintain efficiency and ROI.
- Create data-driven reporting dashboards using Google Analytics, Looker Studio, and internal platforms.
- Analyze industry trends, competitor campaigns, and seasonal patterns to inform marketing strategies.
Requirements:
- Campaign Management
- Strategic Thinking
- Data and KPI Analysis
- Google Ads Platform
- Meta Ads Manager and other social ads platforms
- DV360
- Looker Studio
- Copywriting and ad creative development
- Ability to work in a fast-paced e-commerce environment
- Microsoft Office 365 and related tools
- Strong analytical and problem-solving skills
Estimated Salary Range: $60,000 - $80,000 per year
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Irving, Texas, United States Good Sportsman Marketing LLC Full timeJob OverviewGood Sportsman Marketing LLC is seeking a skilled E-commerce Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data-driven performance marketing strategies to drive traffic, conversions, and revenue growth for our e-commerce platforms.With a strong...
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