E-commerce Marketing Strategist

3 weeks ago


Irving, Texas, United States Good Sportsman Marketing LLC Full time
Job Overview

Good Sportsman Marketing LLC is seeking a skilled E-commerce Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data-driven performance marketing strategies to drive traffic, conversions, and revenue growth for our e-commerce platforms.

With a strong understanding of the digital marketing landscape and best practices, you will optimize paid search, social, video, display, and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV). You will also collaborate with creative teams to develop compelling ad creatives, copy, and landing pages.

Key Responsibilities
  • Develop and implement data-driven performance marketing strategies to drive traffic, conversions, and revenue growth for e-commerce platforms.
  • Optimize paid search, social, video, display, and CTV campaigns to maximize ROAS and CLV.
  • Collaborate with creative teams to develop compelling ad creatives, copy, and landing pages.
  • Work closely with product, e-commerce, and merchandising teams to ensure performance marketing strategies align with business objectives and seasonal outdoor trends.
  • Analyze campaign performance using tools like Google Analytics, Looker Studio, and internal dashboards to track KPIs such as CTR, CPC, CPA, and ROAS.
  • Manage and allocate advertising budgets across channels to achieve business objectives while maximizing efficiency.
  • Stay updated on industry trends, competitors, emerging platforms, and technology related to performance marketing.
Requirements
  • Campaign Management
  • Strategic Thinking
  • Data and KPI Analysis
  • Google Ads Platform
  • Meta Ads Manager and other social ads platforms
  • DV360
  • Looker Studio
  • Copywriting and ad creative development
  • Ability to work in a fast-paced e-commerce environment
  • Microsoft Office 365 and related tools
  • Ability to multitask and meet deadlines while maintaining attention to detail
Compensation

The estimated salary for this position is $85,000 per year, depending on location and experience.



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