Digital Marketing Strategist
3 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Sena Technologies Inc.
Job OverviewThis is a leadership role that oversees key marketing activities, including digital campaigns, content creation, market research, and cross-functional collaboration. The ideal candidate will have a proven track record of success in developing and executing strategic marketing plans to increase brand awareness, engage customers, and drive business growth.
Key Responsibilities:- Create impactful product launch strategies, including content creation, promotions, and events.
- Design and implement comprehensive digital marketing campaigns across multiple platforms, including search engines, social media, email marketing, and display advertising.
- Establish and monitor key performance indicators (KPIs) for campaigns, optimizing strategies to maximize effectiveness and ROI.
- Manage online advertising efforts, including pay-per-click (PPC) campaigns on Google Ads and social media platforms like Facebook, Instagram, and LinkedIn.
- Optimize advertising budgets based on performance metrics to achieve the best return on investment (ROI).
- Oversee the creation and optimization of website content to improve organic search rankings and drive traffic.
- Collaborate with content teams to ensure adherence to SEO best practices, including keyword research and on-page/off-page tactics.
- Develop and manage the company's social media presence, ensuring consistent messaging and fostering engagement across platforms.
- Analyze social media performance and provide actionable insights and recommendations for improvement.
- Lead the development and execution of email marketing campaigns to drive engagement and conversions.
- Create lead-generation strategies and maintain the customer database for targeted marketing campaigns.
- Track, analyze, and report on the performance of digital marketing efforts using tools such as Google Analytics, SEMrush, or similar platforms.
- Provide senior management with regular updates on campaign performance, including KPIs, trends, and recommendations for improvement.
- A bachelor's degree in Marketing, Business, or a related field is required.
- 3-5 years of proven marketing leadership role with a demonstrated record of success.
- In-depth knowledge of SEO, SEM, PPC, and social media marketing strategies.
- Proficiency in using digital marketing tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Experience with marketing automation tools such as Klaviyo, HubSpot, or Marketo is highly desirable.
- Strong analytical skills with the ability to interpret complex data and make informed, data-driven decisions.
- Exceptional communication, project management, and leadership abilities.
- Knowledge of bicycle, outdoor, and marine industries, a plus.
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