Digital Marketing Strategist for E-commerce Growth

4 days ago


Irving, Texas, United States Good Sportsman Marketing LLC Full time

We are seeking a highly skilled Performance Marketing Specialist to join our team at Good Sportsman Marketing LLC. The ideal candidate will be responsible for developing and implementing best-practice marketing, merchandising strategies, and paid media tactics to drive direct-to-consumer traffic, awareness, and revenue growth for our set of brands and websites.

Key Responsibilities:
  • Execute paid media campaigns across platforms such as Google Ads, Meta, and programmatic networks to drive e-commerce sales
  • Optimize paid search, social, video, display, and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV)
  • Develop and manage keyword strategies for search engine marketing (SEM)
  • Assist in creating ad copy, visuals, and landing pages that resonate with outdoor enthusiasts and drive engagement
  • Monitor campaign performance daily, identifying opportunities and addressing challenges to maintain efficiency and ROI
  • Create reporting dashboards using tools like Google Analytics, Looker Studio, and internal reporting platforms
Requirements:
  • Campaign Management
  • Strategic Thinking
  • Data and KPI Analysis
  • Google Ads Platform
  • Meta Ads Manager and other social ads platforms
  • DV360
  • Looker Studio
  • Copywriting and ad creative development
  • Ability to work in a fast-paced e-commerce environment
  • Microsoft Office 365 and related tools
  • Ability to multitask and meet deadlines while maintaining attention to detail
  • Knowledge of or previous experience in the Hunting, Fishing, and Outdoors industry is an asset

The estimated salary for this position is $65,000 - $85,000 per year, depending on experience and qualifications.



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