Transformative Marketing Strategist

6 days ago


SaintAubinsurGaillon, Normandie, United States Keona Health Full time
Unlock Growth Opportunities in B2B SaaS and CRM

Keona Health, a pioneering healthcare technology company, is revolutionizing patient care through innovative AI-driven CRM solutions. We're seeking an experienced Senior Marketing Specialist to drive impactful strategies that align with our business goals and fuel revenue growth.

Key Responsibilities:
  • B2B SaaS and CRM Marketing Strategy
  • Develop and execute targeted marketing campaigns tailored to B2B SaaS and CRM audiences, leveraging insights from the Patient Service Maturity Model to inform campaign development.
  • Promote brand awareness and demand generation for healthcare-focused AI and CRM solutions, ensuring alignment with customer pain points and needs.
  • Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth, focusing on key performance metrics such as MQLs, engagement, conversion rates, and pipeline impact.
  • Craft personalized messaging and content using in-depth persona targeting, collaborating with sales teams to ensure smooth lead handoffs and maximize pipeline contribution.
  • Maintain data-driven optimization by monitoring key performance metrics and implementing conversion rate optimization strategies to improve lead-to-opportunity ratios.
Requirements:
  • Experience: 5+ years in B2B SaaS, CRM marketing, or related fields, with a proven track record of achieving aggressive MQL growth and pipeline contribution goals.
  • Skills: Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms, as well as experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Compensation and Benefits:

$85,000 to $100,000 per year, based on experience, along with a fully remote, flexible work environment and opportunities for professional growth and development.



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