Healthcare Analytics Strategist

1 week ago

Washington, United States oilandgas Full time

At CareJourney Powered by Arcadia, we're on a mission to revolutionize healthcare by empowering individuals and organizations with open, clinically-relevant analytics and insights. Our vision is to create a seamless, patient-centric journey that transforms the way care is delivered.

We're seeking an experienced Healthcare Analytics Strategist to join our team. As a key member of our demand generation team, you will play a critical role in driving our marketing strategy across customer acquisition, SEO, sales development, partnerships, and communication.

What Success Looks Like:

  • In 3 months:
    • Launch initial multi-channel lead generation campaigns focusing on quick wins in SEO, PPC, and email marketing to generate quality leads at the top of the funnel
    • Establish a reporting framework to track campaign performance in HubSpot and Salesforce
    • Develop promotional content, including email, social, landing page, ad, and sales messaging to support our value proposition
    • Collaborate with internal stakeholders across content, product marketing, design, and web to ensure successful campaign launches
    • Support Sales Development team with messaging, market intel, sales enablement tools, and pipeline results
  • In 6 months:
    • Launch comprehensive, segmented email campaigns in HubSpot to nurture and progress leads down the funnel
    • Manage relationship with Sales Development team to ensure marketing-generated leads convert into pipeline
    • Refine and optimize ongoing campaigns through A/B testing, channel budget adjustments, and performance tracking, showing measurable improvements in lead quality and ROI
    • Strengthen collaboration with cross-functional teams to ensure consistent value propositions and messaging across all go-to-market campaigns
  • In 12 months:
    • Establish a robust, scalable multi-channel lead generation engine that consistently delivers high-quality leads, contributing significantly to revenue goals
    • Utilize advanced analytics and reporting to drive strategic decisions, demonstrating the impact of demand generation efforts on overall business growth
    • Fully equip the sales development team with ongoing training, updated messaging, and resources that continuously improve their effectiveness in converting leads
    • Take ownership of demand generation strategy development, driving innovative approaches to customer acquisition, campaign execution, and market penetration, positioning CareJourney Powered by Arcadia as a leader in healthcare analytics

Responsibilities:

  • Build and implement multi-channel lead generation campaigns with expertise in pay-per-click and SEO across channels including email, social media, content syndication, and 3rd party advertising
  • Manage multi-channel campaign creation, including creative development, omni-channel budgeting, A/B testing, and ROI monitoring
  • Equip sales development team with messaging, market intel, support, and motivation to drive pipeline results
  • Develop differentiated approaches to promote marketing thought leadership collateral, including white papers, webinars, articles, blogs, infographics, website copy, and case studies, to drive demand
  • Develop the right reporting for all campaign tactics and assets in HubSpot and Salesforce, and monitor to ensure campaign success
  • Collaborate with sales, product, and member services to implement consistent messaging on value-proposition, product differentiators, and support go-to-market campaigns
  • Coordinate with internal stakeholders and external vendors across design, digital, and Salesforce operations/tasks

Requirements:

  • 4-5 years of field/channel/lead generation and B2B SaaS experience
  • Experience creating & launching marketing campaigns across multiple channels - including web, direct, events, ABM, search
  • Experience managing multi-source traffic generation across paid, earned, social, and organic
  • Experience developing and supporting a high-performing sales development function
  • Analytic mindset with meticulous tracking of campaign performance metrics to make fast decisions
  • Previous experience with using Salesforce and Google Analytics is a must
  • Previous experience with using HubSpot is preferred
  • Strong project management skills and experience in managing multiple projects/deadlines
  • Exceptional writing skills with the ability to quickly and concisely articulate product value proposition, and simplify complex healthcare subject matter
  • Polished professional with a proven track record of taking ownership and driving results
  • Detail-oriented, with strong follow-through skills
  • Strong project management, communication, and stakeholder management skills

About Arcadia:

Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time.

We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership.

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