Adobe Tag Management Specialist
2 weeks ago
As a key member of our analytics, tracking, and insights delivery function, you will play a crucial role in proactively anticipating and predicting customer and prospect behaviors. Using data and research-driven insights, you will fuel strategic growth for our Customer Experience division.
Job Responsibilities:- Develop Tagging Requirements Documentation: Create detailed documentation outlining tagging requirements for Adobe Analytics across various sites and digital assets.
- Execute Technical Implementation: Implement and validate Adobe tracking and pixel tags, ensuring proper technical configuration in Adobe Launch or similar Tag Management systems.
- Validate and Troubleshoot: Identify and resolve tagging and tracking issues, communicating status and next steps with stakeholders via JIRA.
- Maintain Tagging Documentation: Update tagging documentation and manage technical requirements via JIRA.
- Collaborate with Digital Analytics Team: Work with the Digital Analytics team to provide tracking solutions.
- Experience with Adobe Launch: 2+ years of experience with Adobe Launch or similar Tag Management systems in web and mobile app environments.
- Adobe Analytics Implementation: Experience with Adobe Analytics implementation required, with reporting skills a plus.
- Education: Bachelor's degree in Computer Science, Marketing, or a related field required.
- Proven Track Record: Proven success in managing Adobe Analytics tagging and configuring Adobe Launch or similar Tag Management systems, with a strong understanding of data layers, tagging, variables, and custom metric setup.
- Technical Skills: Working knowledge of JavaScript and HTML, with a strong understanding of digital marketing and/or e-commerce.
About Harvard Partners Trusted IT Advisors:
We are a management consulting firm focused on helping companies effectively leverage their IT investment. We engage with the C-Suite and Technology Team to align technology strategy and organization with strategic business goals. Our practices include program/project management, IT assessments, business continuity/disaster recovery, optimized infrastructure, and more.
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