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Adobe Tag Management Specialist

2 months ago

Boston, Massachusetts, United States Harvard Partners Trusted IT Advisors Full time
Job Title: Adobe Tag Management Engineer

At Harvard Partners Trusted IT Advisors, we are seeking a highly skilled Adobe Tag Management Engineer to join our team. As a key member of our analytics, tracking, and insights delivery function, you will play a critical role in helping our clients proactively anticipate and predict customer and prospect behaviors.

Key Responsibilities:

  • Develop and execute technical implementation of Adobe Analytics tagging across sites and digital assets in Adobe Launch or similar Tag Management system.
  • Implement and validate pixel tags on sites and digital assets in Adobe Launch or similar Tag Management system, ensuring accurate data flows and reporting.
  • Collaborate with the Digital Analytics team to provide tracking solutions and troubleshoot tagging and tracking issues.
  • Maintain tagging documentation and manage technical requirements via JIRA.

Requirements:

  • 2+ years of experience with Adobe Launch or similar Tag Management system in web and mobile app environments.
  • Experience with Adobe Analytics implementation required, reporting a plus.
  • Bachelor's degree in Computer Science, Marketing, or a related field required.
  • Proven track record of success with managing Adobe Analytics tagging and configuring Adobe Launch or similar Tag Management system.
  • Strong understanding of data layers, tagging, variables, custom metric setup, and JavaScript and HTML.

About Harvard Partners Trusted IT Advisors:

We are a management consulting firm focused on helping companies more effectively leverage their IT investment. Our team of experts engages with the C-Suite and Technology Team to help them better understand their IT infrastructure and process, aligning the technology strategy and organization to reach the firm's strategic business goals.