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Digital Marketing Specialist
2 months ago
Quest Diagnostics is a leading healthcare company that provides diagnostic testing, information, and services to help patients and physicians make better healthcare decisions.
Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our high-performing Agile Marketing team. The successful candidate will be responsible for supporting the execution of our Digital Marketing strategy, participating in the implementation and governance of enterprise Martech systems, and collaborating with cross-functional colleagues to drive effective digital marketing tactics and campaigns.
Key Responsibilities- Function as a Power User of our CMS, Adobe Experience Manager (AEM), and A/B testing platform, Adobe Target, to support sites using the platforms.
- Conduct A/B testing, leverage analytics data on KPI performance, and continuously improve template and website application designs and workflows.
- Create and manage documentation and processes to ensure vendor-supported edits run smoothly.
- Assist with managing user groups, configuring and generating reports, and organizing assets within the CMS and DAM.
- Lead new user and new feature training sessions online and in person.
- Participate as an active member of the digital marketing Agile team, providing support to marketers on their digital campaign efforts.
- Liaise with the IT department by opening tickets on behalf of marketers and ensuring timely resolution of issues.
- Develop actionable recommendations based on analysis of statistics to help content owners understand and leverage data to continually improve their content.
- Assist with using various analytics tools to track, report, and analyze website performance, customer trends, and visitor behavior.
- Create QR codes for marketing campaigns and other digital initiatives.
- Bachelor's degree in Marketing, Business, Advertising, Communications, or a related discipline.
- 2+ years' experience in digital marketing, including web content strategy, development, and management.
- Knowledge of website content management systems (CMS) required.
- Strong web analytics skills and experience required, with a proven track record of turning raw data into meaningful analysis.
- Experience with web analytics, Google Tag Manager, Google Search Console, and AdWords.
- Experience with A/B testing tools and SEO best practices a plus.
- Experience with Eloqua or other marketing automation systems a plus.
- Fully proficient with various software programs, including Word, Excel, PowerPoint, and Outlook.
- Strong written and oral communication skills.
- Training or teaching experience a plus.
Quest Diagnostics offers a competitive salary and benefits package, as well as opportunities for professional growth and development.
