Senior Product Marketing Manager

2 days ago

Mountain View, California, United States Workato Full time
About Workato

Workato is a leading integration and automation platform that empowers businesses to automate workflows across various apps and databases. With a low-code/no-code approach, Workato makes it easy for users to automate processes without requiring extensive technical expertise.

Job Description

We are seeking a Senior Product Marketing Manager to join our product team and play a key role in establishing Workato as a leader in the Enterprise Automation Platform category. As a Senior Product Marketing Manager, you will be responsible for launching products and programs to drive awareness, engagement, and usage of Workato.

Responsibilities
  • Develop a deep understanding of the product roadmap and collaborate with Product Management to drive a company-wide launch program.
  • Create technical product content, such as presentations, whitepapers, and product guides, to educate customers and partners about Workato's capabilities.
  • Translate complex technical concepts into clear and compelling narratives for prospects and customers.
  • Connect automation and technology trends with Workato technology to build technical product positioning and messages for key use cases.
  • Evangelize and demonstrate Workato products externally, to prospects, and customers, and serve as a thought expert with customers to speak about Workato differentiators, use cases, and technology.
  • Conduct in-depth technical competitive research and analysis to create competitive content for the field.
  • Collaborate with cross-functional teams, including product, engineering, product marketing, and customer success, to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives.
Requirements
  • 5-7 years of technical product marketing experience with demonstrated ability in a technical or field-facing role related to cloud, app dev, infrastructure, or IT operations.
  • Industry/technology expertise in areas such as cloud, microservices, integration, automation, low-code/no-code apps, and APIs.
  • Ability to quickly learn about new technologies and compare functionality as well as evaluate feature parity.
  • Ability to write strong, effective technical content for external audiences with a balance of technical accuracy, strategy, and clear messaging.
  • Ability to comfortably present and demo our products in front of internal/external audiences.
  • Deep customer focus and understanding are needed to build materials that resonate with customers.
  • Excellent Communicator with a strong ability to take a project from idea to execution.
What We Offer

As a Senior Product Marketing Manager at Workato, you will have the opportunity to work with a talented team of professionals who are passionate about innovation and customer success. We offer a competitive salary, benefits, perks, and equity, as well as opportunities for professional growth and development.

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