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Product Marketing Manager
2 months ago
DataVisor is a leading AI-powered Fraud and Risk Platform that delivers unparalleled detection coverage. As a Product Marketing Manager, you will play a key role in shaping and executing our product marketing strategy, driving demand, and contributing to the company's overall success.
Key Responsibilities:- Develop and execute a product marketing strategy to stimulate demand and adoption of our cutting-edge fraud and risk analytics solution.
- Craft compelling product messaging and differentiation strategies that resonate with target audiences.
- Collaborate with cross-functional teams to identify market trends, customer needs, and unique selling points.
- Cultivate and define the company's competitive messaging and positioning through thorough market analysis and benchmarking.
- Oversee the creation of essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.
- Lead and execute go-to-market initiatives and campaigns, including seamless product launches, demand generation, and comprehensive sales enablement.
- Establish and monitor metrics to assess the effectiveness of marketing programs, continually optimizing strategies.
- Bachelor's or Master's degree in Engineering, Marketing, Communications, or related field; MBA preferred.
- At least 5+ years of full-time experience in marketing, product, sales, consulting, or similar roles, with 0-2 years of product marketing experience preferred.
- Strong collaboration and stakeholder management skills, with the ability to work with technical teams.
- Self-starter with the ability to initiate and drive new projects that align with business growth objectives and go-to-market strategies.
- Excellent writing skills with the ability to create compelling marketing collateral to support demand generation efforts.
- Strong strategic and analytical acumen, translating market insights, customer requirements, and competitive positioning into impactful marketing initiatives.
- Background in the fraud and risk industry is a plus.
- Start-up experience is a plus.
- Familiarity with cloud computing, big data, and AI is a plus.
- PR and Communications background is a plus.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Catered Lunch and Dinner
- Team Offsites
- Stock Option Plan
- Total Annual Compensation Range ($120,000 to $150,000)
