Executive Director, Marketing Strategy

4 days ago


Chicago, Illinois, United States Adtalem Global Education Full time
Job Overview

Adtalem Global Education seeks a highly skilled Senior Manager, Brand to spearhead innovative brand and product marketing initiatives. This role demands a deep understanding of market dynamics and consumer behavior to craft compelling brand and product strategies that foster long-term growth.

About Us

As a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry, Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond.

What We Offer

We provide a comprehensive benefits package, including health, dental, vision, life, and disability insurance, as well as a 401(k) retirement program with a 6% employer match. You will also enjoy 12 paid holidays and flexible time off.

Job Description

The Senior Brand and Product Manager will lead cross-functional teams in executing strategies that align with business objectives, identify new market opportunities, and enhance brand equity. Key responsibilities include developing and implementing comprehensive marketing campaigns, maintaining a strong brand identity, enhancing brand equity, and collaborating with channel partners to develop campaigns and events.

You will also manage content calendars, communication plans, and consumer-facing content, as well as marketing budgets and track actual expenses versus budget. Additionally, you will act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.

Qualifications

To be successful in this role, you must have a Bachelor's Degree in marketing, preferably with at least 7 years of marketing experience in a corporate marketing or advertising agency environment. A Master's Degree is preferred, and you should possess sharp strategic marketing skills, a blend of direct marketing and brand marketing experience, and proven digital marketing expertise.

Experience working in a matrixed environment and managing budgets is essential, as is excellent project management, leadership, and communication skills. You must also be willing to travel overnight up to 30%. The estimated salary for this position is between $80,336 and $140,851, depending on factors such as experience and location.



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