Executive Director of CRM Strategy

3 days ago


Chicago, Illinois, United States Aspen Dental Full time
CRM Executive Job Description
The Executive Director of CRM Strategy will be responsible for developing and executing a comprehensive CRM strategy across both Aspen Dental and ClearChoice. This includes creating innovative initiatives to drive customer engagement, retention, and revenue growth.

This role is critical in shaping the CRM vision, strategy, and implementation across both brands, ensuring that our CRM initiatives enhance customer experiences and accelerate business growth. You will oversee the CRM strategy for both brands, leading a high-performing team, and leveraging data to deliver exceptional customer experiences that drive new patient appointments and treatment plan acceptance.

Key Responsibilities
- Define and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice
- Develop and manage CRM strategies that align with the overall brand and marketing strategy
- Design and refine customer journey maps for both brands
- Measure activities against KPIs to determine success of CRM initiatives

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