Junior Salesforce Marketing Cloud Administrator
4 weeks ago
Job Title: Junior Salesforce Marketing Cloud Administrator
About the Role:
We are seeking a highly skilled Junior Salesforce Marketing Cloud Administrator to join our team at Parallel Partners. As a key member of our marketing team, you will be responsible for managing and optimizing our marketing campaigns using Salesforce Marketing Cloud.
Key Responsibilities:
- Collaborate with cross-functional teams to develop and execute marketing campaigns using Salesforce Marketing Cloud.
- Build and manage client journeys, ensuring personalized and targeted messaging across multiple channels.
- Create and maintain data extensions within Salesforce Marketing Cloud, ensuring accurate and reliable data management.
- Perform data segmentation and analysis to support targeted marketing efforts.
- Monitor campaign performance and leverage analytics to identify opportunities for optimization and improvement.
- Assist in the development of marketing automation strategies to streamline processes and increase efficiency.
- Work closely with cross-functional teams to integrate Salesforce Marketing Cloud with other systems, such as Litify or digital marketing solutions.
- Provide support and training to users on Salesforce Marketing Cloud functionality and best practices.
- Stay up to date with the latest Salesforce Marketing Cloud features and industry trends, recommending innovative solutions to enhance marketing capabilities.
- Assist in the implementation of A/B Testing, Einstein, and other optimization techniques to improve campaign performance.
- Collaborate with stakeholders to gather requirements, translate them into technical specifications, and execute marketing campaigns accordingly.
- Assist in troubleshooting and resolving technical issues related to Salesforce Marketing Cloud.
Requirements:
- Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent work experience).
- 2+ years of hands-on experience using Salesforce Marketing Cloud.
- Proficiency in developing customer journeys and automations within Salesforce Marketing Cloud.
- Strong understanding of data extensions and data management principles.
- Familiarity with omnichannel marketing concepts and strategies.
- Basic knowledge of HTML and CSS for email template customization.
- Analytical mindset with the ability to interpret and leverage data for campaign optimization.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills.
- Ability to work effectively in a collaborative, cross-functional team environment.
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder Specialist) are a plus.
Why Join Us:
At Parallel Partners, we offer a dynamic and supportive work environment that fosters growth and development. If you are a motivated and talented individual looking to advance your career in marketing and technology, we encourage you to apply for this exciting opportunity.
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