Digital Marketing Strategist

1 day ago

Austin Texas, United States Tri Pointe Homes Holdings, Inc. Full time
Job Description

Job Title: Digital Marketing Specialist

Company: Tri Pointe Homes Holdings, Inc.

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Tri Pointe Homes Holdings, Inc. The ideal candidate will have a strong background in digital marketing, with expertise in online branding, content development, and results-driven marketing strategies.

Key Responsibilities:

  • Collaborate with the Director of Marketing and the home office marketing team to create and manage online campaigns, leveraging multiple digital platforms to increase brand awareness and attract new leads.
  • Implement and maintain automated online marketing campaigns and website experiences, utilizing company templates and platforms.
  • Work closely with advertising agencies and third-party vendors to deliver on multiple digital marketing initiatives simultaneously.
  • Analyze the performance of online marketing programs, make recommendations, and take action to optimize results.
  • Manage project risks, issues, and activity progress to ensure project goals are achieved.
  • Interact collaboratively with other internal departments to gather input and materials to create digital assets, website, and email content.
  • Work within online budgets, review budget reports, and trends with management, and adjust plans accordingly.
  • Assist with troubleshooting technical issues, such as XML feeds and errors.
  • Ensure all content adheres to corporate and regulatory compliance standards and secure necessary approvals of content when required.

Requirements:

  • Bachelor's degree in Marketing or equivalent business experience.
  • A minimum of 3 years of demonstrable expertise in digital marketing and demand generation, with hands-on execution of online branding, content development, and results.
  • Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
  • Proficient with marketing automation tools, such as Marketo, HubSpot, Pardot, CRM tools, such as Salesforce, Microsoft Dynamics, website CMS, such as WordPress, and a basic understanding of HTML, XML, and Google Analytics.
  • Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
  • Strong grammatical and creative writing skills, with the ability to review and proof copy for marketing text for the web, email, and social.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Advanced knowledge of Microsoft Suites.
  • Solid organization skills and a results-oriented, collaborative work style.
  • Excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions.
  • Self-motivated, highly driven, and fast learner.

About Us:

At Tri Pointe Homes Holdings, Inc., we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business.

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