Digital Marketing Strategist

7 hours ago

Houston Texas, United States Adcetera Full time
About the Role

We are seeking a highly skilled Digital Marketing Analyst to join our team at Adcetera, an integrated agency headquartered in Houston. As a key member of our marketing analytics team, you will play a crucial role in guiding and enhancing our marketing analytics efforts.

Key Responsibilities
  • Data Collection and Visualization: Collect, evaluate, and visualize marketing data from diverse sources and complex e-commerce integrations.
  • Data-First Storytelling: Develop client-facing summaries using marketing analytics methods.
  • A/B Testing: Design experiments and test hypotheses to evaluate advertising effectiveness.
  • Media and Channel Collaboration: Collaborate with media and channel partners to optimize our marketing performance for conversions (multi-touch campaign channel attribution optimizations).
  • Advanced Digital Tagging and Tracking Management: Work closely with development teams to implement custom tagging and triggers.
Requirements
  • Minimum of two years of relevant marketing experience (agency or in-house).
  • Display experience in at least one customer data platform (e.g., Twilio Segment, Salesforce Data Cloud, etc.).
  • Expertise in Google Analytics, Google Tag Manager, including knowledge of the GA4 data layer and custom JavaScript variables.
  • Experience in server-side Google Tag Manager implementation.
  • Proven experience working with interdepartmental teams such as development, media, and channel partners.
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork skills.
Preferred Qualifications
  • Proficiency in data visualization tools such as Looker Studio, Tableau, and Power BI.
  • Experience with Big Data platforms such as Snowflake or Google BigQuery.
  • Experience with ML models for keyword categorization and user predictive analysis.
  • Experience with open-source AI platforms such as Ollama, Langflow, CrewAI, and Python coding.
About Adcetera

Adcetera is a dynamic and fun-loving agency that offers a competitive salary, excellent benefits, including a discretionary bonus plan, full employee health coverage, a generous paid time off policy, and retirement contribution.

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