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Digital Marketing Strategist

2 months ago

Austin Texas, United States Tri Pointe Homes Holdings, Inc. Full time
Job Description

Overview:

Tri Pointe Homes Holdings, Inc. is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing online campaigns and working with various digital platforms to increase brand awareness and drive sales.

Key Responsibilities:

  • Collaborate with the Director of Marketing and other stakeholders to develop and execute online marketing strategies.
  • Design, test, and maintain automated online marketing campaigns and website experiences using company templates and platforms.
  • Analyze the performance of online marketing programs and make recommendations to optimize results.
  • Manage project risks, issues, and progress to ensure project goals are achieved.
  • Work with internal departments to gather input and materials to create digital assets and content.
  • Manage online budgets and review budget reports with management to adjust plans accordingly.
  • Assist with troubleshooting technical issues and ensure all content adheres to corporate and regulatory compliance standards.

Requirements:

  • Bachelor's degree in Marketing or equivalent business experience.
  • Minimum of 3 years of experience in digital marketing and demand generation, with hands-on execution of online branding and content development.
  • Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
  • Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, CRM tools such as Salesforce, Microsoft Dynamics, website CMS such as WordPress, and basic understanding of HTML, XML, and Google Analytics.
  • Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
  • Strong grammatical and creative writing skills, with ability to review and proof copy for marketing text.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Advanced knowledge of Microsoft Suites.
  • Solid organization skills and a results-oriented, collaborative work style.
  • Excellent communicator and creative thinker, with ability to use data and intuition to inform decisions.
  • Self-motivated, highly driven, and fast learner.

Company Culture:

Tri Pointe Homes Holdings, Inc. is committed to fostering an inclusive and diverse work environment where employees can thrive. We value individuality and strive to create a workplace where everyone feels welcome and valued.