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Brand Strategist

2 months ago

Atlanta, Georgia, United States Lash Primp LLC Full time
Job Title: Brand Manager

We are seeking a highly skilled Brand Manager to lead the development and execution of our brand strategy. As a key member of our team, you will be responsible for shaping our brand identity, ensuring consistency across all touchpoints, and driving brand recognition, loyalty, and growth.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to enhance brand awareness and equity
  • Define and maintain brand guidelines, ensuring consistency in messaging, visuals, and tone
  • Collaborate with cross-functional teams to create and execute effective marketing campaigns
  • Drive product positioning and messaging that resonates with target audiences
  • Oversee the creation of compelling and engaging content for various channels
  • Monitor market trends and consumer insights to identify opportunities for brand growth
  • Manage and maintain relationships with external partners, agencies, and vendors
  • Conduct market research to understand customer preferences and competitive landscape
  • Analyze brand performance metrics and make data-driven recommendations for improvement
Requirements:
  • Develop and implement comprehensive brand strategies to enhance brand awareness and equity
  • Define and maintain brand guidelines, ensuring consistency in messaging, visuals, and tone
  • Collaborate with cross-functional teams to create and execute effective marketing campaigns
  • Drive product positioning and messaging that resonates with target audiences
  • Oversee the creation of compelling and engaging content for various channels
  • Monitor market trends and consumer insights to identify opportunities for brand growth
  • Manage and maintain relationships with external partners, agencies, and vendors
  • Conduct market research to understand customer preferences and competitive landscape
  • Analyze brand performance metrics and make data-driven recommendations for improvement
Benefits:
  • Competitive hourly wage
  • Vacation accrual after 1 year
  • Paid day off for your birthday
  • Access to growth and development opportunities to expand your skillset and career
  • Annual Performance Reviews