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Senior Manager of Paid Social Media
2 months ago
At Gap Inc., we believe in bridging the gaps that exist in the world. Our brands, including Old Navy, Gap, Banana Republic, and Athleta, aim to make quality fashion accessible to everyone, regardless of price point or body type. We're committed to sustainability, diversity, and inclusion, and we're always looking for talented individuals to join our team.
The RoleWe're seeking a Senior Manager of Paid Social Media to drive the day-to-day oversight and execution of our Paid Social investment in the most effective way for Old Navy. This role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across our brands. As a key member of our Marketing Shared Services organization, you'll work closely with our Director, Paid Social, Channel Planning team, and Media Agency partners to drive efficiency and effectiveness in all Paid Social investment.
Key Responsibilities- Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
- Lead communication with Media Agency in regards to Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps to deliver effectiveness across Old Navy's Paid Social investment
- Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
- Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.'s brands in the marketplace
- Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
- Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
- Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
- Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap Inc.
- 5+ years marketing experience with 4+ years experience in paid social investment
- Extensive experience planning and executing paid social media campaigns
- Deep knowledge of paid social channels, technologies, best practices, and trends
- Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
- Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
- Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
At Gap Inc., we offer a range of benefits to our employees, including:
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees
- One of the most competitive Paid Time Off plans in the industry
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay
- Employee stock purchase plan
- Medical, dental, vision, and life insurance
