Social Media Marketing Manager

4 weeks ago


San Francisco, California, United States THG Corporation Full time
About THG

We're a global technology group that specializes in taking brands direct to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realize our vision and maintain our leadership in the global industry.

Life at Biossance | THG Beauty

Biossance was born from our scientists' invention of a skin-identical hydrating molecule, squalane, made from sustainable fermented sugarcane. This led to creating the world's most incredible and powerful moisturizer, followed by powerful skincare formulas. Our research and development teams use first-of-its-kind proprietary fermentation technology to biodesign new, high-performing ingredients.

We're committed to a healthier planet through our exceptional clean chemistry.

Our market-leading websites include Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our premium brands, such as ESPA, Ameliorate, and Grow Gorgeous, are loved and trusted by millions of fans worldwide.

We partner with over 19,000 influencers to ensure brands can reach their audience globally.

Why Join THG - Biossance?

We're seeking a strategic and data-driven Social Media Marketing Manager to join our Global Marketing team.

This critical role will help position the Biossance brand at the intersection of trust and relevance within the social media landscape.

As a social media native, you'll lead the day-to-day strategic planning and production of all owned social media content, aiming to solidify Biossance as a results-driven and purpose-led company.

You'll have proven experience in social media storytelling and content production. This role will report to the VP of Global Brand Marketing.

Key Responsibilities:
  • Use relevant data to ideate and pitch content for platform-specific execution that strengthens Biossance's brand DNA and drives engagement, conversation, and loyalty
  • Own and populate the social calendar to build brand equity, educate, and translate promotional moments and marketing objectives into compelling, on-brand social ideas
  • Manage all content briefing with content creator and internal creative team that aligns with the brand expression across launches, campaigns, and evergreen assets
  • Own caption copy across channels
  • Partner with the retail team to support co-op campaigns and influencer activations that accelerate brand awareness, conversion, new customer acquisition, and sales
  • Measure performance success and KPIs to create bi-weekly reports and post-mortem recaps that show content effectiveness while informing ongoing social strategy
  • Consistently monitor the competitive landscape and best practices to stay ahead of social media trends while exploring new content opportunities
  • Help manage and empower junior team members, providing mentoring and timely feedback to ensure accountability
Requirements:
  • 6+ years experience in marketing, preferably in beauty and/or retail
  • A deep understanding of winning content within the social media landscape
  • Must be an expert in in-app social features with a strategic approach on how to best utilize them
  • Thrives in an ever-changing, fast-paced environment without losing sight of the customer experience
  • Ability to quickly pull together and analyze data to share strategic recommendations
  • Highly organized with ability to project manage and execute large campaigns/projects from start to finish
  • Experience with content creators, graphic design, and video editing is a plus
What's in it for you?

We offer a competitive salary of $95,000 - $110,000, a hybrid work model (2 days in office, 3 days WFH), and a comprehensive benefits package, including medical, dental, vision plans, 401K matching, generous PTO, and more.

THG is proud to be a Disability Confident Committed employer. If you're invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process.

We welcome applications from all sections of the community and strive to create a diverse and inclusive environment.



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