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Senior Manager, Paid Search
1 month ago
Earnest is a company that empowers students with financial support and helps them pay down their debt. We believe in making higher education accessible and affordable for everyone.
Job Title: Senior Manager, Paid SearchWe are seeking a Senior Manager, Paid Search to join our team. This role will report to our Head of Paid Media and will play a pivotal role in driving customer acquisition and revenue growth through paid search.
Key Responsibilities:- Lead the strategy, execution, and optimization of our SEM efforts across multiple platforms.
- Collaborate closely with analytics, product, and brand creative teams to ensure cohesive campaign execution and performance measurement.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
- Develop and execute a comprehensive SEM strategy aligned with growth objectives and efficiency targets.
- Manage, optimize, and scale SEM campaigns across Google, Bing, and other platforms to maximize ROI and achieve KPIs.
- 6+ years of hands-on experience in Search Engine Marketing, social and display, with a proven track record of driving successful campaigns tied to ROAS.
- Expert knowledge of SA360, Google Ads, Bing Ads, and other Search platforms; Programmatic trading desks and other Digital platforms.
- Strong analytical skills using Google Sheets and/or Excel (experience writing SQL queries a bonus), with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience in managing large-scale SEM campaigns with a focus on both growth and efficiency.
- Proficient in budget management, forecasting, and ROI analysis.
- Strong collaboration skills and ability to work cross-functionally on behalf of the larger mission of an organization.
- Competitive salary and benefits package.
- Opportunity to work with a talented team of professionals.
- Professional development and growth opportunities.
- Flexible work environment with remote work options.
- Access to cutting-edge technology and tools.
If you are a motivated and experienced professional looking to join a dynamic team, please submit your application, including your resume and a cover letter, to [insert contact information].