Product Manager

1 week ago


Grand Rapids, Minnesota, United States Yanmar Compact Equipment North America, Inc. Full time
Product Manager Job Description

Yanmar Compact Equipment North America, Inc. is seeking a skilled Product Manager to join our team. As a Product Manager, you will be responsible for providing product expertise and market intelligence on Compact Track Loaders (CTL) and Skid Steer Loaders (SSL) to our Product Management Team and distributors.

Key Responsibilities:

  • Provide competitive analysis, including gathering, analyzing, and organizing data, market trends, and identifying market opportunities.
  • Act as a business advocate, responsible for interpreting market trends, generating consumer feedback, identifying growth opportunities, and communicating back to the organization.
  • Identify target markets and market penetration strategies.
  • Act as a Customer Advocate and Voice of The Customer, understanding customer needs, competitors' product offerings, and customer buying preferences.
  • Participate in industry associations, plan and attend trade-shows and events for specific markets.
  • Review revenue, model mix, and configuration sales trends.
  • Support product training and training material production.

Critical Interfaces:

All levels of YANMAR & ASV Management, Leadership, and other employees, dealers, colleagues, and customers.


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