Performance Marketing Director

2 weeks ago


Concord, Massachusetts, United States FreshCut Paper Full time
About Us

FreshCut Paper is a pioneering company founded by renowned designer Peter Hewitt in 2020. Our innovative life-sized pop-up floral bouquets are designed to be whimsical, breathtaking, and long-lasting. We offer a unique alternative to traditional flower arrangements, with a focus on sustainability and customer satisfaction.

The Opportunity

We are seeking a highly skilled Performance Marketing Director to drive the success of our online media properties and expand our reach. This role will be responsible for building and executing a comprehensive performance marketing strategy, leveraging data and analytics to optimize campaign profitability and customer acquisition costs.

The ideal candidate will have a deep understanding of the performance marketing landscape, including knowledge of tools, metrics, and attribution methodologies. They will be able to deliver world-class creative that resonates with our audience and drive business performance.

Key Responsibilities
  • Develop and execute a performance marketing strategy that drives customer acquisition and revenue growth
  • Manage a significant marketing budget to achieve customer acquisition goals across multiple channels
  • Collaborate with digital media agencies to optimize and expand customer acquisition strategy
  • Leverage data and analytics to maximize campaign profitability and customer lifetime value
  • Stay up-to-date with industry trends and best practices in performance marketing
What We Offer

We are a small and growing company that values creativity, contribution, and continuous learning. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and experienced performance marketing professional looking for a new challenge, we encourage you to apply.

We celebrate diversity and are an equal employment opportunity employer. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, religion, age, gender, sexual orientation, physical or mental disability, veteran or active military status, marital status.



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