Marketing Communications Specialist
2 weeks ago
Position Title: Marketing Communications Specialist
Reports to: Marketing and Communications Manager
Desired Qualifications:
• Bachelor's or associate degree in Marketing, Communications, Public Relations, Graphic Design, or a related discipline
• Minimum of 2 years of relevant experience
Role Overview:
The Marketing Communications Specialist works in collaboration with various teams to design and execute strategies as outlined by management. This role is essential in supporting the Marketing Department by overseeing daily operations, conducting market analysis, and producing marketing collateral. The position is dedicated to assisting Market Leaders as directed by management in pursuit of significant business opportunities.
Key Responsibilities:
• Facilitate daily marketing operations
• Aid in client engagement and proposal development
• Generate, source, and refine content for marketing materials, articles, and communications, while compiling lists that detail the company's services.
• Assist in organizing promotional activities
• Contribute to the creation of engaging content for marketing initiatives
• Communicate branding and marketing requirements to Manufacturing partners.
• Optimize website performance, monitor keyword rankings, and implement SEO strategies.
• Support the company's social media presence across platforms such as Twitter, Facebook, YouTube, and LinkedIn.
• Conduct market research and remain informed about competitor strategies.
• Engage in relevant social discussions regarding company products and services.
Attributes of a High-Performing Team Member:
• Strong work ethic
• Accountability
• Approachability
• Commitment
• Courage
• Drive
• Dedication
• Integrity
• Eagerness to learn
• Loyalty
• Passion
• Servant leadership
• Team-oriented
• Trustworthiness
Required Skills:
• Proficiency in Adobe Illustrator
• Proficiency in Adobe InDesign
• Proficiency in Adobe Photoshop
• Familiarity with Microsoft Teams
• Proficiency in Microsoft PowerPoint
• Strong copywriting abilities
• Proficiency in Microsoft Word
• Proficiency in Microsoft Excel
• Excellent verbal and written communication skills
• Familiarity with WordPress (not mandatory)
• Excellent verbal and written communication skills
The above descriptions are intended to outline the general nature and level of work performed by Associates in this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of personnel in this role. Associates may be required to undertake tasks outside of their usual responsibilities as necessary. Associates are responsible for reviewing the CBI Sourcebook and other communication forms such as policy and procedure updates for further details and job requirements.
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