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Telecom Ecommerce Content Specialist

2 months ago

Charlotte, North Carolina, United States Brightspeed Full time
Job Overview

Company Overview:
At Brightspeed, we are transforming the way individuals connect, work, and enjoy their digital experiences by delivering high-speed, dependable internet services across numerous states in the Midwest and South.

Supported by investments from Apollo Global Management, our mission is to expedite the transition from copper to fiber optic technologies, providing enhanced and more reliable internet access to underserved rural communities, while ensuring an exceptional customer experience.

Become a vital part of our initiative to realize this vision by contributing to the design and establishment of a top-tier fiber network and cultivating an unparalleled customer journey.

Position Summary:

Brightspeed is in search of a skilled Ecommerce Copywriter with expertise in the telecommunications sector to enhance our vibrant marketing team. In this pivotal role, you will be tasked with producing engaging and persuasive content that drives sales, boosts customer interaction, and strengthens our brand across various ecommerce channels.

Key Responsibilities:
  • Content Creation: Generate compelling and SEO-friendly copy for product descriptions, marketing campaigns, landing pages, and email communications focused on telecom offerings.
  • Sales Support: Develop clear and persuasive messaging that effectively highlights product advantages, features, and unique selling propositions to enhance conversions and sales.
  • Brand Consistency: Uphold and refine the brand voice across all digital platforms, ensuring alignment with established brand guidelines.
  • Customer Engagement: Create captivating content that resonates with our target demographic, fosters interaction, and supports customer loyalty initiatives.
  • SEO Best Practices: Integrate relevant keywords and adhere to SEO best practices to optimize content for search engines and elevate organic search visibility.
  • Collaborative Efforts: Collaborate closely with cross-functional teams, including marketing, design, and product management, to ensure that content aligns with campaign goals and product messaging.
  • Market Insights: Stay updated on industry trends, competitor activities, and customer preferences to continuously enhance content effectiveness.
  • Quality Control: Review and refine content for accuracy, grammar, clarity, and consistency.
Qualifications:

What We Look For:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.
  • A minimum of 5 years of proven experience as an Ecommerce Copywriter or in a similar capacity, ideally within the telecommunications or related fields.
  • Outstanding writing and editing capabilities with a strong attention to detail.
  • Proven track record of crafting persuasive, sales-oriented content that drives results.
  • Familiarity with SEO principles and practices.
  • Solid understanding of digital marketing strategies and ecommerce platforms.
  • Ability to thrive under tight deadlines and manage multiple projects concurrently.
Additional Information:

Why Brightspeed?
We are committed to modern work practices and have been recognized as a Top Workplace. Brightspeed offers competitive compensation and a comprehensive benefits package, reflecting our commitment to promoting overall wellness through physical, emotional, and financial health.

We believe in the importance of diversity, equity, and inclusion, and strive to create an environment where everyone can bring their authentic selves to work. A diverse workforce allows us to advocate for accessible, inclusive, and high-quality internet services, fostering equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled.