Digital Strategy Associate Director

5 days ago

Irvine, California, United States AbbVie Full time
Job Description

AbbVie is seeking a highly skilled Digital Strategy Associate Director to join our team. As a key member of our Medical Affairs department, you will play a critical role in driving the development and execution of our digital strategy.

Key Responsibilities
  • Lead the design and implementation of multichannel digital marketing campaigns to support Medical Affairs teams.
  • Develop and maintain a deep understanding of customer insights, journey, and segmentation strategies to inform CRM/Digital campaigns and programs.
  • Collaborate with cross-functional teams to design and implement ideal customer experiences aligned to journey phases and medical education strategy.
  • Provide input and inspiration through active participation in the annual strategy and tactical/functional planning process.
  • Identify external/internal partners to address business challenges and organize semiannual emerging digital capability showcases for Medical Affairs to learn and identify capabilities to pilot.
Requirements
  • Bachelor's degree in Business or Marketing with 10+ years of CRM/Digital experience.
  • 3-5 years Pharmaceutical Industry experience preferred.
  • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening, Veeva CLM and approved email projects.
  • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
Competencies
  • Ability to work and lead independent initiatives without day-to-day supervision.
  • Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
  • Collaborative nature and ability to influence and guide cross-functional stakeholders without authority.
  • Exceptional functional knowledge and expertise on digital marketing platforms.
About AbbVie

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

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