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Senior Growth Marketing Manager

2 months ago

New York, New York, United States Vimeo Full time
Job Title: Sr. Growth Marketing Manager

Vimeo is seeking a seasoned marketing professional to drive high enterprise leads from our free and self-serve customer base. This is a high-impact role where you will own the MQL and PQL funnels that power a significant portion of our enterprise sales, directly impacting our quarterly business targets.

Key Responsibilities:

  • Develop and implement a multi-channel lead generation strategy focused on converting our existing free and self-serve customer base into qualified enterprise leads.
  • Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed quarterly MQL and PQL goals.
  • Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion.
  • Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches.
  • Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards sales-ready conversations.
  • Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.

Requirements:

  • 6+ years of proven experience in lead generation, growth marketing, or a similar field, with a track record of delivering measurable results.
  • Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion.
  • Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment.
  • Proficiency in analyzing data to inform campaign optimization and strategy adjustments.
  • Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership.
  • Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals.
  • Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion.

What We Offer:

Vimeo offers a competitive salary range of $100,800.00 to $154,000.00, depending on experience and location. We also offer a wide range of benefits and perks, including bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

About Us:

Vimeo is the world's most innovative video experience platform, enabling anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at https://vimeo.com/.